FRISCO — FC Dallas and Toyota today announced a multiyear renewal of Toyota’s presenting sponsorship and naming-rights agreement for the 20-year-old stadium and soccer center.
The agreement is a 10-year extension of the partnership, which will now run through 2035, FC Dallas President Dan Hunt told The Dallas Morning News. Financial terms were not disclosed.
“This has turned into what I think is one of the most important sports partnerships in all of Texas, and maybe all of Major League Soccer,” Hunt said about the partnership, which began in 2013. “What makes it so great is, at the same time we’re doing this, we’re also renovating our home.”
Hunt also said that “hopefully we’re going to be putting our name in” to bid on being a host site for the 2031 Women’s World Cup, but he declined to elaborate on the bidding process.
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The next chapter for Toyota Stadium includes a $182 million renovation project, a public-private partnership that is expected to be completed in 2028. Renovations to the stadium, which is owned by the City of Frisco, began with breaking ground in March.
The city, the Frisco Economic Development Corp., the Frisco Community Development Corp. and Frisco ISD are helping to fund the project. The Hunt family is footing the bill for a significant portion of the renovation.
The Hunt Sports Group, which owns FC Dallas, will reimburse the city 35.71%, or about $65 million, of the $182 million.
When finished, fans will enjoy plenty of bells and whistles, including the largest video board (6,000 square feet) for a soccer-specific stadium in Major League Soccer. Expect new video signage and a cutting-edge sound system.
A state-of-the-art roof will shade the majority of seats in the stadium’s bowl.
Stadium seating capacity will increase by more than 10% to 22,500. Club seating capacity will increase by 175%; suites capacity by 58%.
There will be a 59% increase in concession points of sale, offering quicker service, and a 26% increase in restroom facilities.
Expect accessibility improvements in the stadium to better accommodate guests with physical differences.
An upgraded field drainage system will allow for more efficient water clearance.
The project’s first phase, which entails demolishing the east side of the stadium, is expected to be completed by next summer.
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