Unpacking IMRA and Bluebonnet And Their Effect On the K-12 Curriculum Market

Texas is pushing the envelope on K-12 curriculum, turning a historically stable state market on its head — and other states are watching closely.

In this exclusive, members-only briefing, EdWeek Market Brief contributing writer and Texas resident David Saleh Rauf will offer a behind-the-scenes look at his reporting on the shifting curriculum landscape and discuss with experts what’s next for the major market.

Attendees will come away with intel on the following:

The market share that the state-created Bluebonnet curriculum has eaten up in TexasWhat’s ahead for Texas’ 2026 curriculum adoptionHow school districts in the market are weighing purchasing decisions amid new financial incentives for choosing BluebonnetThe steps other states have taken to create something similar — and where those efforts have stalledAn updated look at how the rollout of the state curriculum is going and the new challenges lawmakers faceThe steps traditional K-12 publishers and other education companies can take to stay competitive in Texas

Take advantage of the deep expertise of the guests and moderator, and bring your most urgent questions about the Texas market.