COLLEGE STATION, Texas (KBTX) – The Texas A&M University System is objecting to what it calls the unauthorized use of the Texas A&M name and trademarks by a Muslim education entity in North Texas branding itself as “TexAM University.”
System officials say they’ve sent a cease-and-desist letter demanding the group stop using names, marks, domains and other branding elements they believe infringe on or dilute Texas A&M trademarks.
According to the A&M System, the use of “TexAM,” “Texas AM University,” and similar variations could create confusion and mislead the public into thinking there is an affiliation or endorsement. The A&M System says the entity is not affiliated with Texas A&M University or The Texas A&M University System.
(KBTX)
“The Texas A&M University System has a responsibility to protect the name and trademarks, which represent more than a century of academic excellence, public trust and institutional integrity,” Chancellor Glenn Hegar said in a statement. “When another organization uses branding that is similar, particularly in the same educational space, we must act to prevent confusion and protect the value of those marks.”
The entity is formally known as the Texas American Muslim Institute of Technology at Dallas, according to the A&M System. Officials also say it is not recognized as a university by the Texas Higher Education Coordinating Board.
A&M System officials say they are prepared to pursue legal action if necessary.
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