Image shows the entrance to GreenStreet in Downtown, Houston.

Photo credit: GreenStreet

Add a little Texas flavor to the 2026 FIFA World Cup action this summer at GreenStreet Alley.

GreenStreet is rolling out the welcome mat this June with “Howdy, World!”. The ongoing series of free, Western-style fan experiences, themed World Cup watch parties, and interactive activations perfectly blends the thrill of the world’s biggest sporting event with signature Texas hospitality.

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Kicking off on Friday, June 12, GreenStreet Alley will host Texas-sized celebrations featuring the likes of lasso competitions, Texas line dancing lessons, and *checks notes* cow milking contests.

Scheduled around key FIFA World Cup games, fans can also expect axe throwing, a Texas Makers Market curated by Feel Good Group, dueling mechanical bulls, cowboy caricature artists, and more. Take a look below on the GreenStreet Alley Howdy, World! schedule:

World Cup Schedule at GreenStreet Alley

For each game day, officials will be hosting special activities. All events take place at 1201 Fannin Street. Entrance is free, but organizers encourage visitors to RSVP beforehand. See the schedule here:

Friday, June 12: USA vs. Paraguay

Special events: Lasso competition, western shootout, and ring toss
⏰ 5–7 pm // Game at 8 pm

Thursday, June 18: Mexico vs. South Korea

Specials event: Axe throwing competition
⏰ 6–8 pm // Game at 7 pm

Sunday, June 21: Spain vs. Saudi Arabia

Special events: Cowboy caricature artist and Texas Makers Market curated by Feel Good Group
⏰ 9-11 am // Game at 11 am

Wednesday, June 24: Brazil vs. Scotland

Special events: Texas line dancing lessons
⏰ 6–8  pm // Game at 7 pm

Saturday, June 27: Colombia vs. Portugal

Special events: Dueling mechanical bulls and cow milking contest
⏰ 3–6 pm // Game at 6:30 pm

At 1201 Fannin St. in Downtown, Houston, GreenStreet Alley is situated just a few blocks from the main fan fest action in EaDo.