LUBBOCK, Texas (KCBD) – The Texas Water Development Board has launched a public awareness campaign called “This Is Texas Water,” designed to help residents learn about their local water sources, projected supply levels, and conservation efforts across the state.
What the campaign includes
The campaign uses videos, storytelling, local data, and a ZIP code search tool available at thisistexaswater.org. Residents can use the tool to find their primary water source, projected community water needs, and what is being done to prevent shortages.
The site also highlights how water affects daily life across Texas.
Lubbock-area data
For Lubbock residents, the ZIP code tool shows that 88 percent of the area’s water comes from groundwater, including the Ogallala Aquifer. The tool projects that local supply will be 16 percent below demand by 2030. Projections extend through 2080 and represent best-case scenarios, contingent on infrastructure upgrades being made and conservation goals being met.
Users can also access information about their water region. The Water Development Board said irrigation demand and reliance on aquifers, which depend on rainfall, guide most of the planning for the area.
Funding for water projects
The campaign also addresses what is being done to meet future water demands. Last year, Texas voters approved spending $1 billion per year on water projects for the next 20 years. Lubbock State Sen. Charles Perry led that effort.
Cities, counties, and water authorities can currently apply for grants to receive a share of that funding. The money can be used to improve existing systems or to develop new water sources. The application deadline is July 30.
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