Jeni’s Splendid Ice Creams has announced plans to open its first shop here July 23 at The Shops at La Cantera. The popular Ohio-based brand, launched by James Beard Award-winning chef Jeni Britton-Bauer in 2002, is known for inventive, chef-driven flavors including Brambleberry Crisp and Gooey Butter Cake.
The new Jeni’s Splendid will scoop out refreshing sweetness from a shop near the American Eagle and Foot Locker stores. In a news release, the brand said customers will be able to enjoy free scoops 5-9 p.m. opening day. The first 50 customers in line will bring home free Jeni’s merchandise as well.
The freebies don’t end there. Jeni’s will give away a scoop per week for a year to five customers during the opening night festivities. To enter the drawing, customers must download the Jeni’s mobile app and sign up for Jeni’s Splendid Rewards program.
Jeni’s Splendid Ice Creams is also known for quirky seasonal offerings, including this year’s Campfire S’mores, Strawberry Pretzel Pie, and Hibiscus Chili Punch Sorbet, all of which will be available on opening night. The Ted Lasso tie-in flavor, Biscuits with the Boss, will also be on tap at the new store.
The trendy ice cream supplier currently has locations in about 30 cities, including Texas outposts in Austin, Dallas and Houston. The company has wide distribution in national grocery stores, including H-E-B.