Texas Tech announced Friday morning a new 15-year naming rights partnership with Galaxy in a rebrand of the home of Red Raiders football in Lubbock.
Formerly known as Jones AT&T Stadium, the school’s upcoming seasons will now be played at Galaxy Stadium.
According to the university, the naming rights agreement with Galaxy, a global leader in data center infrastructure and digital assets, will create a new revenue stream during a monumental period for the Texas Tech program, which is coming off a Big 12 title and College Football Playoff appearance.
“We’re pleased to welcome Galaxy as the new naming rights partner of our football stadium,” Director of Athletics Kirby Hocutt said in a statement.
“When I visit with alumni across the country, the conversation almost always turns to their favorite memories inside our stadium. We look forward to creating many more of those moments together in Galaxy Stadium, one of the premier home-field environments in college football. This long-term partnership with Galaxy will have a lasting impact on Texas Tech Athletics.”
Similar to other recent large-scale partnerships, the collaboration with Galaxy will provide name, image and likeness opportunities for Red Raider student-athletes through branded activation campaigns and original content, expanding visibility and commercial revenue opportunities. The partnership expands beyond traditional naming rights to include not only NIL support but also high-impact branding, enhanced fan engagement and meaningful community involvement across West Texas.
“Texas Tech is exactly the kind of institution we want to be aligned with. It has a culture built on grit and loyalty, one of the strongest talent pipelines in the country and a fan base in Red Raider Nation that shows up with real intensity,” said Mike Novogratz, Founder and CEO of Galaxy.
“At our Helios campus in nearby Dickens County, we’re building the infrastructure that powers the code economy. And we’re doing it the right way: prioritizing hiring locally, investing in the community and being a good neighbor. We’re here to build alongside Texas Tech for the long term and this is just the beginning.”
For nearly eight decades, Texas Tech’s stadium has carried the name of its third president, Clifford B. Jones. The Jones family’s legacy will remain woven into the history of the university, the school said, with additional details on Texas Tech’s plans to honor its original stadium namesake to be announced at a later date.
The Red Raiders will kick off a new era inside now Galaxy Stadium on Sept. 5 against Abilene Christian.