Holloway, who co-founded the wearable weights and athletic accessories company Bala, appeared in influencer Suleyman Dolaev’s Instagram series, “How Much Do You Spend Per Month.”
The tour begins with a stop for coffee at Merit Coffee before Holloway discusses the company’s growth.
“Eight or nine figures,” Holloway said when Dolaev asked about the size of Bala.
She then showed Dolaev her family’s midcentury modern home, saying it was the 22nd house she and her husband — who is also her Bala co-founder — toured before deciding to buy it.
Holloway said she works from several locations around Austin, including her gym’s coffee shop, other local coffee shops and Soho House, the members-only social club.
“This is the product we’re most known for; we went on ‘Shark Tank,’” Holloway said while showing off a Bala Bangle, the company’s signature wearable wrist weight.
Asked what advice she would give women who want to start a business, Holloway encouraged them not to compromise on their vision or aesthetic.
She ended the interview with a joke when asked how to deal with businessmen.
“Hire a lot of women,” she said.