The Cowboys are in a league of their own with $1.3 billion in revenue—Real Madrid is the only sports franchise to post more. America’s Team owns the NFC’s longest active drought without a conference championship game appearance, but its local revenue is still nearly 70% higher than the Rams in second. Dallas’ estimated $510 million in earnings before interest, taxes, depreciation and amortization is twice the Rams’ runner-up total and nearly 4x the league average EBITDA of $139 million. Real Madrid had $279 million in EBITDA before player trading.
The Cowboys are the only team that operates outside of the league’s shared merchandise system. It is a business that generates nearly $200 million in annual revenue. Dallas has re-upped several of its biggest sponsors over the past year, and the club’s $300 million in annual sponsorship revenue is nearly twice that of any other team.
Dallas is also among the top clubs for generating revenue outside of NFL events, alongside the Rams, Dolphins, Raiders and Atlanta Falcons. Top teams generate more than $100 million in gross revenue, and profits run into the tens of millions of dollars from concerts and other events, money that’s captured in Sportico‘s revenue reporting.