Austin, TX — As Texans make the most of the last weeks of summer, parents and educators are already looking ahead to the school year, and H-E-B is ready to help. Believing education is the foundation of a strong community, the beloved grocer is rolling out a lineup of events and programs to help Central Texas families and teachers start the year strong, from teacher discounts and free school supplies to its annual Excellence in Education Awards.

Teachers Get More, For Less

Having the tools to make learning fun and interactive is essential, and now through Saturday, August 29, teachers receive 20% off select supplies and classroom items. Educators can load up on the fundamentals including pens, pencils, notebooks, crayons, markers, colored pencils, highlighters, folders, paper, portfolios, binders, art supplies, glue, construction paper, dry erase, office accessories, disinfecting wipes, aerosol disinfecting sprays, paper towels, feminine care, food sandwich storage bags, and more. Rules and limits apply; to learn more or to redeem a discount in-store or online, visit here.

H-E-B Excellence in Education Award

The HEB Excellence in Education Award honors and thanks outstanding public-school professionals, and to celebrate the awards’ 25th anniversary, HEB will donate over $1,000,000 to deserving educators who go the extra mile to serve their students and communities. Know a teacher who deserves the extra recognition? Nominations for the 2027 Excellence in Education Awards are open now and close on Wednesday, September 30. Learn about the awards process, see past winners, and submit your own nomination or application here.

H-E-Buddy Delivers School Supplies

H-E-B is providing school supplies benefiting students in the AISD, Round Rock ISD, and surrounding school districts. On Saturday, August 8, H-E-Buddy will attend the Manor ISD Back to School Bash from 9 a.m. – 1 p.m. at the Manor High School Complex to deliver backpacks and other essentials while supplies last. Learn more about the Manor ISD Back to School Bash here. On Saturday, August 22, H-E-Buddy will also deliver school supplies to RoundRock ISD at Cedar Park High School’s Back-to-School Celebration from 10 a.m. to noon. For more information, visit here.

The Classic Back-To-School Program

By investing in and partnering with educators, H-E-B aims to create opportunities for students, strengthen communities, and support the development of future generations. The beloved Back-to-School Program allows each store to show Texas educators they are seen and appreciated for the invaluable work they do every day. Now through Monday, August 31, each store will provide up to $500 for a day of breakfast, lunch, and/or snacks to the staff of a selected school during the first two weeks of the semester.

Together, these programs reflect H-E-B’s ongoing commitment to investing in educators, students, and the communities it serves.

About H-E-B

H-E-B, with sales of more than $50 billion, operates over 455 stores in Texas and Mexico. Known for its innovation and community service, H-E-B has served Texans for more than 120 years. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 175,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com.