Fort Worth
Apple TV has unveiled the first trailer for Matthew McConaughey and Woody Harrelson’s new Texas-set comedy series.
“Brothers” sees McConaughey and Harrelson play fictionalized version of themselves, whose lifelong friendship is thrown into chaos when they learn that they might actually be brothers. The eight-episode series filmed in Austin last year and premieres on Sept. 23.
Check out the nearly 90-second trailer below.
Trailer released for ‘Brothers’
The thrust of the trailer begins with Harrelson and his family arriving at McConaughey’s Texas ranch after Woody’s daughter’s wedding falls apart.
Things get interesting when McConaughey’s mother, played by Holland Taylor, accidentally reveals that the two friends might actually be brothers. Punches are thrown, a bottle is smashed over Harrelson’s head and general hilarity ensues over the next few moments.
“This is all very dramatic,” Harrelson’s wife Joy (played by Brittany Ishibashi) says.
“Of course I’m dramatic, I’m a [expletive] thespian,” Harrelson says back.
Woody Harrelson and Matthew McConaughey star in and executive produce “Brothers,” premiering Wednesday, September 23, 2026, on Apple TV. Apple TV
As far as Texas references go, there’s a few.
A Texas flag is seen in the background of a few shots. Harrelson and McConaughey are seen at a rodeo, and at one point, the latter appears to be wearing a bull riding vest.
The pièce de résistance is Harrelson wearing a “Willie for President” hat. This is, of course, a reference to country music icon Willie Nelson, who is from Abbott, Texas.
“Brothers” premieres Sept. 23 on Apple TV.
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Brayden Garcia is the entertainment reporter at the Fort Worth Star-Telegram, where he mainly writes about how the film and TV industry impacts North Texas, from Taylor Sheridan shows to the Fort Worth Film Commission and everything in between.