AEG Presents is naming its upcoming music venue on Riverside Drive “United Heritage Hall” through a partnership with United Heritage Credit Union. Construction is ongoing at the 4,000-capacity live music venue, which is slated to open in spring 2027.

“From day one, (UHCU) believed in our vision of a venue that marries Austin’s rich musical legacy with the next chapter of its live music story,” Robin Phillips, Southwest region vice president of AEG Presents, said in a news release. “United Heritage Hall is the culmination of our team’s tireless work anchored by an unwavering belief that this city deserves another truly iconic room.”

AEG Presents is also set to lease the space currently occupied by Emo’s at 2015 E. Riverside Dr. The company will transform the building, located just down the street from United Heritage Hall, into a new music venue starting in January 2027.

AEG Presents, a subsidiary of Anschutz Entertainment Group, is the second-largest concert promoter in the U.S., after Live Nation. Emo’s is one of three Austin music venues owned by Live Nation, which has announced plans to move the club downtown. 

“Anytime you add a new place to play, you tap into the people that call Austin home and make their livelihood in and around music here. It’s another space for there to be opportunity for all of those folks, and we welcome that,” Shawn Trell, executive vice president and chief operations officer of AEG Presents, told the American-Statesman last year. “(The new venue) will have its place in an already robust music ecosystem here.”

The building’s design is influenced by 1920s Art Deco style and midcentury architecture. It will feature state-of-the-art sound and lighting, downtown views, premium hospitality, luxury suites, VIP seating and more.

“We’re going to really focus on genres that are underserved. I want to book a lot of Latin talent here because 35% of the population in Austin is Latino and we want to represent that with our bookings,” Phillips told the Statesman last year. “The venues that are already here are important to the Austin music scene, and this venue is going to complement and grow it. I want to bring more Latin talent, more hip-hop and more things Austin doesn’t see every weekend.”