A fast-growing player in the electric vehicle market is doubling down on North Texas.
Lucid is adding a new site in Dallas that’s expected to serve as a sales, delivery and service center, according to Lucid. The site is set to be at 2439 Irving St., which would put it near the Design District, according to a job posting.
The new locale follows its first local showroom at Legacy West in Plano in 2022. Yet “the Dallas facility will be significantly larger” to accommodate service operations, Lucid said in an email.
The opening date for the new site will be announced in the future.
“The Dallas-Fort Worth region continues to demonstrate strong growth in electric vehicle adoption, making it an important market for Lucid,” Lucid said.
The California-based company is seeing more consumers embrace electric vehicles even as it competes with the likes of Tesla, Rivian, Mercedez-Benz and others. Lucid generated second-quarter revenue of over $400 million, up over 50% from the year-ago period.
The company is continuing to strengthen and broaden its retail and service footprint in key markets nationwide, Lucid said.
“Lucid is expanding into Dallas proper to support growing interest in electric vehicles in the market and to provide a more convenient service experience for current and future owners,” Lucid said.
Tesla also has been investing in North Texas and has sites in cities such as Dallas and Fort Worth. Rivian opened up a site in the Knox Street area more than a year ago.