NEW BRAUNFELS, TX – We’re learning more about a 27-year-old father killed in a head-on crash over the weekend in New Braunfels.

Family and friends of Alex Nunez, better known as ‘Bubba’, are in shock after his sudden passing. He was killed Saturday evening on FM 725 in New Braunfels.

Alex Nunez died on the scene of a head-on crash in New Braunfels. His three-year-old daughter was also in the vehicle; her injuries are non-life threatening.

Police say 25-year-old Rafael Alejandro Arreguin-Ramirez was driving the truck that hit Nunez’s car head on.

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His three-year-old daughter was also in the vehicle; her injuries are non-life threatening.

Authorities say Ramirez showed signs of being intoxicated at the time of the crash and was arrested.

Alex died at the scene.

Tributes and well-wishes have flooded social media. A New Braunfels bakery is using its platform to help Alex’s family when they need it the most.

Alex’s best friend’s family owns ‘Cake Bar New Braunfels’. The shop’s partial owner, Kasandra De La Cruz said, lately, it was one of Alex’s favorite places to hang out.

“He’s always with my brother,” De La Cruz said. “He comes, gets his banana cream matcha, gets his salted caramel white chocolate mocha sometimes and then he just hangs out with us. He is kind of part of the family.”

She said the news shocked everyone.

“He made everybody laugh, everybody smile,” Kasandra said. “He was always in the back chuckling or something… whenever we found out that it was him, it did hit us pretty hard.”

They’re doing what they can to help, starting with a cake fundraiser to raise money for Alex’s grieving family. 100% of the proceeds will go to Alex’s family.

“When one family is down, kind of everybody try to come around and help them out because you never know what can happen,” Kasandra said.

The family has started a GoFundMe to raise money for funeral expenses. The fundraiser will happen at the Cake Bar on Tuesday, Sept. 15.

As for the driver, he was charged with intoxication manslaughter and aggravated assault with a deadly weapon.