The city of Roanoke will launch Open Rewards this fall, an app-based program that provides cash back to people who spend money in the community. Siale Langi, the city’s economic development manager, provided an overview of the program during the Sept. 22 city council meeting.
“We increase opportunities to support local businesses through facade grants and our special events,” Langi said. “We felt this may also be another opportunity to provide that support.”
The context
Open Rewards tracks purchases through uploading receipts or linking a debit card. A percentage of the spent total goes to the consumer, who can ultimately use a payout method to get cash back, according to city documents.
The program will launch in late October, offering 5% cash back on all purchases made at participating Roanoke food and retail businesses, city documents state. Langi said the city may start with Oak Street businesses, which have been impacted by construction.
The city is spending $4,740 for the subscription to the app and $50,000 has been set aside for reimbursements. Any unused funds will be returned to the city and the city will have the option to extend the program until funds are depleted, according to city documents.
The Open Rewards app can be downloaded in the Apple App Store or the Google Play Store.
The background
Neighboring cities have used Open Rewards in the past. Keller launched its program in 2025, according to previous reporting.
North Richland Hills, Watauga and Southlake are other cities that have used the program, which is managed by Bludot.