El Paso, Texas (KFOX14) — What would a $3,500 gift actually provide for women who need a mammogram? That was one of the practical questions we wanted to explore during our Daytime conversation about the Women’s Wellness Fund and its planned partnership with Desert Imaging.
Our guests described an effort to support screening mammograms for women with limited resources, paired with an October Think Pink partnership with KFOX to help more women learn about available services. The conversation also looked beyond that initial gift, with hopes of eventually supporting other women’s health needs.
Helping women learn where to turn
One concern our guests raised was that women may not know what services are available to them. Alongside the planned financial support, they wanted the campaign to help that information reach the people who need it.
“And we’re hoping to reach some women who otherwise would not know the services that they offer,” one guest said.
The discussion connected that outreach to a concern for families. A guest spoke about wanting to raise awareness before another family experiences the loss of a loved one. That was part of the motivation described for participating in the October campaign, alongside helping women who lack resources.
For our conversation, that brought the focus back to a practical question: Once someone hears about this effort, how do they find out whether it can help them?
A starting point with room to grow
The initial contribution discussed was a $3,500 gift to Desert Imaging. A guest explaining the fund described that amount as a starting point, with hopes of eventually helping women in ways beyond mammograms.
When we asked about those broader plans, the answer came back to the name.
“Well, that’s why we named the fund the Women’s Wellness Fund to give ourselves some room to grow,” the guest said.
“It’s always good to grow when we have those ambitions and those hopes for our community.”
Specific additional services were not announced during the interview. The immediate plan centered on screening mammograms, while the broader vision remained something the fund’s organizers hoped to develop. At the time of our conversation, a separate website for the fund had not yet been created.
Still excited after 38 years
Toward the end of our conversation, the guest discussing Desert Imaging’s services shared a detail that deserved more attention: 38 years of experience performing mammograms.
After describing that work as a lifetime, the guest added, “I’m still excited about it.”
We had spent much of the interview talking about a new fund and what it might become. This part of the conversation brought us back to someone who had already spent decades doing the work and expressed excitement about the partnership.
Where women can find more information
We also asked where viewers should go to learn about eligibility. The Desert Imaging guest directed women to the organization’s website and Facebook page, explaining that those channels would provide details about who would qualify. The guest specified that the funding would support screening mammograms.
The interview did not establish eligibility requirements or how many screenings the gift would cover. For questions about the assistance discussed and its availability, viewers can contact Desert Imaging at 915-577-0100 through the organization’s official contact information.
More Information
Desert Imaging
West El Paso location: 122 West Castellano, El Paso, Texas
Phone: 915-577-0100
Email: info@dielp.com
Website: Official Desert Imaging website.
Contact and additional locations: Official contact page.
Flores Mendez Law
El Paso office: 509 E. Rio Grande, El Paso, Texas 79902
Las Cruces office: 2000 E. Lohman Ave., Suite A-1, Las Cruces, New Mexico 88001
Phone: 800-381-9999
Website: Official Flores Mendez Law website.
Contact: Official contact page.