SAN ANTONIO — La Familia Cortez Family Restaurants is donating all October proceeds from select pink bakery items to nonprofits during Breast Cancer Awareness Month.
The restaurant group’s “Conchas for the Cure” campaign includes pink conchas, cookies and cakes. Hector Valles, a member of Mi Tierra Cafe y Panaderia’s management team, said 100% of sales from the featured items will benefit nonprofit organizations.
La Familia Cortez Family Restaurants launched the campaign this year as another way to give back to the community, Valles said.
“For me personally, I believe in it,” Valles said, adding that family members had died from cancer. “Anything we can do to help, it helps everybody in more ways than people know.”
The restaurant group expects the campaign could also increase sales of its bakery items throughout October.