The Dallas Cowboys and AT&T have extended their partnership for AT&T Stadium in Arlington. The multinational telecommunications company’s network will therefore continue to provide the stadium’s technological infrastructure.
AT&T Stadium in Arlington opened in 2009 and has since been the home ground of the Dallas Cowboys of the National Football League (NFL) and the venue for numerous other events. In the summer of 2026, a total of nine matches in the FIFA World Cup were held at the venue, which had been modernised in the run-up to the tournament.
In September 2026, AT&T and the Dallas Cowboys announced an agreement to build the future of sports and entertainment at AT&T Stadium, with AT&T’s network continuing to power the infrastructure, technology and in-stadium moments, according to a statement.
AT&T and the Dallas Cowboys extend their partnership. Image: Blake Marvin, HKS, Dallas Cowboys
At AT&T Stadium, more than 261 miles of fiber and nearly 1,000 antennas throughout the venue, one of the largest networks of its kind in the country, help power everything from mobile ticketing and stadium operations to video sharing and real-time fan experiences, engineering the connected world of the biggest stages in sports and entertainment.
The agreement builds on that foundation, giving multinational telecommunications company and the Dallas Cowboys a platform to create faster, smarter and more immersive ways for fans to experience every moment of game day. The partnership also keeps the AT&T name on the building itself, a signal that the stadium’s future, like its past, will continue to be shaped together.
The announcement comes as AT&T and the Cowboys kick off the 2026 season with new fan experiences and technology;
Smarter Navigation: AT&T Stadium Wayfinding offers instant, no-download navigation from the parking lot to your seat, found through the Cowboys app and stadium kiosks.
More Immersive Experiences: Pose with the Pros brings an expanded AR photo experience with current players, Cowboys Legends and the Dallas Cowboys Cheerleaders. Reception Connection puts fans in a mixed reality catch-and-compete moment alongside Dak Prescott, and Connected Cam streams live fan video straight to the main videoboard.
AI-Powered Fan Engagement: The Starbase Connection Feature transforms fan-submitted photos into custom Cowboys hype videos across stadium boards.
Better Connectivity: AT&T Turbo Live gives every fan at AT&T Stadium, including customers of other carriers, reserved, high-priority network access to post, stream and share all game long.
“There is no more critical partner that we rely upon and value than AT&T,” said Dallas Cowboys Owner, President and General Manager Jerry Jones. “AT&T is not only at the core of our fan experience and engagement ability, but they provide the foundation of technology and connectivity that drives everything we do operationally. Being able to trust and depend on that like we have for 30 years, and now, knowing we will grow and continue to innovate, is as important a part of our future as anything could be.”
The stadium has been the home of the Dallas Cowboys since 2009. Image: James D. Smith
“When it comes to connecting America’s Team, there’s only one choice: America’s largest fiber network, backed by America’s best guarantee,” said AT&T Chairman & Chief Executive Officer John Stankey. “We deeply value our long and successful relationship with the Cowboys and look forward to continuing to innovate on behalf of fans to connect, share and stream effortlessly.” (stadiaworld, 12.10.2026)