Tommy Hilfiger is getting his cowboy on for his latest fanwear collection for Formula 1.
In the run-up to the next Grand Prix race, slated to take place in Austin from Oct. 22 to 25, the designer on Tuesday is introducing the Tommy Hilfiger x Cadillac Formula 1 Team Austin collection.
The capsule features five special-edition pieces centered around denim with chrome finishes and American flag chevron artwork in the designer’s signature red, white and blue color palette.
The men’s denim jacket reworks a classic trucker silhouette in a light wash, while the women’s denim vest is finished with a silver foil coating. There is also a T-shirt, tank top and denim cap, each sporting similar artwork.
“We started with icons of the Tommy wardrobe — the denim jacket and the white T-shirt — and looked at how we could rework them inspired by the character of Austin,” said Lee Holman, chief design officer of Tommy Hilfiger. “It’s about taking familiar pieces and giving them a fresh point of view, while staying grounded in our classic American cool DNA.”
The Austin drop is the latest in a city-inspired capsule series from the Tommy Hilfiger X Cadillac Formula 1 Team fanwear collection. The offering features co-branded styles and replica pieces inspired by the official team kit such as driver caps, T-shirts and polos.
American flag references are part of the design.
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The series already created special Miami and Mexico collections, with Las Vegas slated for November.
“Austin gives us a chance to have a little more fun with our American roots,” said Cassidy Towriss, chief brand adviser for the Cadillac Formula 1 Team. “Tommy Hilfiger has such an iconic take on American style, and this collection brings that together with our team identity in a way that feels natural. It’s fanwear made for race weekend, but designed to live well beyond the paddock.”
The collection will be available beginning at 9 a.m. ET on Tuesday on the Tommy Hilfiger and Cadillac Formula 1 websites as well as in select Tommy Hilfiger stores.
The Austin Grand Prix is the 18th race of the season. It marks the inaugural year for the Cadillac Formula 1 Team. Tommy Hilfiger is the official apparel and fanwear partner for the team. One of its star drivers, Sergio “Checo” Perez, also serves as Hilfiger’s global menswear ambassador.