Published on
November 13, 2025
In a pivotal move designed to elevate Arlington, Texas as a premier destination for corporate and association meetings, the Arlington Convention & Visitors Bureau (Arlington CVB) has announced the appointment of Rebecca Plaut as the new Director of National Accounts for the Northeast Region. With more than 25 years of experience in the hospitality industry, Plaut brings a wealth of expertise in global sales, client relationships, and convention management, setting the stage for Arlington CVB to bolster its national meetings and conventions business.
A Key Appointment for the Arlington CVB
The Arlington Convention & Visitors Bureau has recently appointed Rebecca Plaut to lead its national accounts efforts in the Northeast region, further cementing Arlington’s reputation as a vibrant meetings and conventions destination. As Director of National Accounts, Plaut will play a pivotal role in promoting Arlington to corporate and association clients in the Northeast U.S., focusing on driving convention sales, enhancing client relationships, and increasing the city’s business tourism sector.
Plaut will work remotely from her base in New Jersey, enabling her to be closer to key clients and prospects in the Northeast region. This strategic positioning ensures that she can respond more quickly to potential opportunities and provide an on-the-ground presence for clients who may be more comfortable with a regional sales representative.
Rebecca Plaut’s experience spans several decades in the hospitality industry, with notable positions in global sales at prestigious hotel chains such as IHG Hotels & Resorts and Omni Hotels & Resorts. At these organizations, she worked closely with corporate and association clients, managing national accounts, and playing a critical role in driving revenue and growing long-term business relationships. Her comprehensive knowledge of client needs, combined with her commitment to service excellence, made her a natural choice for the role at Arlington CVB.
The Arlington CVB’s Vision for Growth
The Arlington Convention & Visitors Bureau plays a key role in promoting Arlington, Texas, as a prime destination for a wide variety of tourism activities, including business meetings, conventions, and leisure travel. Arlington is home to world-class venues such as the Texas Rangers’ Globe Life Field, AT&T Stadium, and the Arlington Convention Center, making it an attractive option for large meetings and events. The CVB’s mission is to generate significant visitor spending, create jobs, and provide economic benefits to the city by marketing Arlington’s assets to the meetings and tourism industries.
In the wake of the COVID-19 pandemic, the demand for in-person meetings and conventions is steadily rebounding, and Arlington aims to capitalize on this trend by securing more national meetings business. For this reason, the addition of Plaut to the Arlington CVB team is viewed as a major step forward in its strategy to enhance its appeal to large corporate and association events.
A critical element of this strategy is Arlington’s commitment to meeting the needs of national accounts with dedicated, experienced sales representatives who are familiar with the expectations of corporate and association planners. By hiring Plaut, Arlington CVB aims to bolster its national accounts strategy and ensure it remains competitive in the ever-evolving meetings and conventions marketplace.
Rebecca Plaut: A Veteran in the Hospitality Industry
Rebecca Plaut’s career has been marked by a deep commitment to client satisfaction and service excellence, both of which are critical components of her new role with the Arlington CVB. As a graduate of Pennsylvania State University’s prestigious Hospitality Management program, Plaut’s professional journey began with a strong foundation in the principles of hospitality and client service. She has since honed her expertise in the global sales sector, working with large-scale hotels and resorts to build successful relationships with national clients.
At IHG Hotels & Resorts and Omni Hotels & Resorts, Plaut was responsible for leading sales efforts, managing national accounts, and building relationships with corporate and association clients. Her ability to develop long-term partnerships, combined with her deep understanding of the hospitality industry, has consistently driven growth and business success for her teams.
Her passion for people and service excellence is evident in her approach to business. Plaut has always focused on cultivating relationships, ensuring that her clients receive personalized, high-touch service that exceeds expectations. This emphasis on relationship-building is crucial to success in the meetings industry, where trust and collaboration are key to securing repeat business and generating long-term value.
Strategic Focus on Corporate and Association Clients
In her new role with Arlington CVB, Plaut will focus specifically on corporate and association clients based in the Northeast region of the United States. This is a highly competitive market, and Arlington CVB’s decision to bring in an experienced professional to serve this segment demonstrates its commitment to expanding its footprint within this key geography.
With Plaut’s expertise in managing large, complex accounts, she will be tasked with helping Arlington build relationships with top-tier corporate and association event planners. These clients are typically responsible for organizing large conferences, conventions, and meetings, and they place high value on destination quality, service consistency, and return on investment. Plaut’s knowledge of these needs, coupled with her ability to tailor solutions to meet client objectives, will be instrumental in attracting more national accounts to Arlington.
The role requires Plaut to develop and execute strategic initiatives that will drive convention sales, secure new business, and ensure that existing clients receive exceptional service. As Arlington looks to increase its share of the national meetings market, Plaut’s efforts will be key to building long-lasting relationships that provide measurable results for both the destination and its clients.
Why Arlington Is Poised for Growth in Meetings and Conventions
Arlington, Texas is uniquely positioned to attract large conventions and meetings, offering a wide range of amenities that appeal to corporate and association planners. In addition to its sports and entertainment venues, Arlington boasts a diverse selection of hotels, convention centers, and dining options, creating an ideal setting for events of all sizes.
Arlington’s meeting venues include the Arlington Convention Center, which is capable of hosting a variety of events ranging from small business meetings to large conventions. The city is also home to a number of hotels offering event space, as well as world-class attractions that provide leisure options for attendees before and after meetings.
The city’s Entertainment District, which houses the Texas Rangers’ Globe Life Field, AT&T Stadium, and the Six Flags amusement park, offers a vibrant backdrop for corporate events. This combination of modern meeting facilities, hotel inventory, and unique entertainment options makes Arlington an attractive destination for planners seeking an all-in-one location for their meetings and conventions.
Moreover, Arlington is centrally located within the Dallas-Fort Worth metroplex, one of the largest and most connected metropolitan areas in the United States. This central location makes it accessible to a wide range of domestic and international travelers, further enhancing its appeal as a meetings and conventions destination.
The Future of Arlington’s Convention Business
Arlington CVB’s efforts to expand its national accounts under Plaut’s leadership are part of a broader strategy to secure a larger share of the meetings and conventions market. As the demand for in-person events continues to grow, Arlington’s convention business stands to benefit from the city’s strategic investments in its meeting infrastructure, its focus on personalized service, and its strong leadership in the destination marketing space.
For Arlington, this is a pivotal moment. The city has the opportunity to build on its reputation as a sports and entertainment hub by expanding its footprint in the meetings industry. With Plaut’s appointment, Arlington CVB has strengthened its team, ensuring it has the expertise and resources to compete in a highly competitive market.
As the meetings industry continues to evolve, Arlington CVB’s ability to adapt to the changing needs of corporate and association clients will be critical. With a dedicated focus on national accounts in the Northeast, the CVB is well-positioned to drive business growth, enhance Arlington’s reputation as a leading meetings destination, and help the city reach its long-term economic goals.
A New Chapter for Arlington
The appointment of Rebecca Plaut as Director of National Accounts for the Northeast Region marks a new chapter in Arlington CVB’s ongoing efforts to position the city as a leading destination for corporate and association meetings. Plaut’s deep expertise in hospitality sales, her proven track record in client relationship management, and her strategic focus on ROI will be invaluable assets in driving Arlington’s convention business forward.
For meeting planners and convention clients, Plaut’s appointment provides a clear signal that Arlington is committed to offering exceptional service, personalized attention, and measurable results. For Arlington, this is an exciting opportunity to strengthen its presence in the national accounts market and continue building on its reputation as a dynamic and attractive destination for business events.
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