Press Release | E.W. Scripps Company
The E.W. Scripps Company (NASDAQ: SSP) has named local media sales leader Kristen Darden to the role of general manager and director of sales for KRIS, the Scripps-owned NBC affiliate in Corpus Christi, Texas, and KAJA, the Telemundo affiliate in Corpus Christi.
Darden is a Corpus Christi native who has spent 13 years at the stations in various leadership positions. For the last decade, she has served as the local sales manager, leading the sales team responsible for revenue across broadcast, digital and social platforms. Prior to that role, she served as the internet director.
“Kristen brings deep connections to the Corpus Christi community along with proven strengths in strategic planning, digital transformation and budget management,” said Anita Helt, regional vice president at The E.W. Scripps Company. “Her ability to foster strong collaboration and her genuine understanding and love of this beautiful community position her perfectly to lead our teams, delivering meaningful results for both our viewers and our advertising partners.”
Darden is active in the community, currently serving as the president of the Texas Gulf Surfing Association. She received her Bachelor of Arts in communication from Texas A&M-Corpus Christi.
In addition to KRIS and KAJA, Scripps owns KRIS 6.2, the independent Laff station in Corpus Christi.