Photo courtesy of IWC Schaffhausen via Stevie Rowley.
IWC Schaffhausen at NorthPark Center is bringing a Formula 1 experience to Dallas from Oct. 22-28.
An official Mercedes-AMG F1 W17 E Performance replica car will be on display in front of the IWC Schaffhausen boutique, where visitors can view and photograph it.
The display offers local fans a chance to experience a piece of Formula 1 without traveling to Austin for the United States Grand Prix, scheduled for Oct. 22-25, according to a press release.
IWC Schaffhausen and the Mercedes-AMG PETRONAS Formula One Team have collaborated since 2013. Their partnership has included the development of official team watches, including the Pilot’s Watch Chronograph 41 Edition “Mercedes-AMG PETRONAS Formula One Team” (Ref. IW388108), which launched in 2022, according to the press release.
Photo courtesy of IWC Schaffhausen via Stevie Rowley.
In August, IWC Schaffhausen unveiled its latest team watch, the Pilot’s Watch Chronograph 41 Mercedes-AMG PETRONAS Formula One Team (Ref. IW388121). The watch features a deep purple dial inspired by Singapore’s national flower, Vanda Miss Joaquim.
IWC Schaffhausen’s NorthPark boutique opened in Nov. 2025 and is located on level one near Nordstrom.