A Dallas-based retailer is taking on funding — and adding hundreds of stores.

Miss A, the beauty and lifestyle company, has landed a strategic investment from VMG Partners at a valuation of nearly 1 trillion KRW (the South Korean won), according to a news release. That could be roughly $750 million based on recent exchange rates, according to Oanda.com.

The retailer is looking to expand rapidly. It aims to reach 550 stores across the U.S. and $1 billion in sales by 2030. It’s already grown to about 100 stores since its first site roughly a decade ago. 

“If the last ten years proved what Miss A can be, the next ten years will be about fully realizing that potential,” said Kenneth Baik, co-founder and CEO of Miss A, said in the statement.

VMG Partners, a consumer-focused investment firm, is making a minority investment, and the co-founders will still lead Miss A.  

While the retail market has seen challenges with closures and bankruptcies, some stores have found growth in higher-demand areas and using physical stores to connect with customers. Miss A, which began online in 2013, has attracted shoppers with a wide range of trend-driven products. 

“We wanted to build a brand where anyone could discover and enjoy new, quality beauty and lifestyle products without worrying about the price,” Baik said. 

Since its founding, Miss A has been self-funded, making this the company’s first outside investment.

With the funding, Miss A plans to accelerate store growth in major metropolitan areas and key retail markets across the U.S. It also will strengthen its skincare and beauty categories, its own brands and product development, and step up investment across the business.

Each store carries more than 15,000 products. The lineup includes everything from eyelashes to waterproof lip liner and sponges, its website shows. Many have dollar-store-type prices.

In 2025, Miss A launched “Seoul Scandal,” a K-beauty in-store shop. As the company opens more stores, it plans to expand store-in-store offerings across the U.S. It also aims to deepen partnerships with Korean beauty brands and manufacturers.

Miss A’s first local store opened at Grapevine Mills in 2016.