EL PASO, Texas (KFOX14/CBS4) — Abundant Church in El Paso has launched its “True Heart of Abundant” campaign with a community baby formula drive, distributing hundreds of baby care boxes to families in need.

The initiative, which began on Nov. 16 at all three church campuses, aims to amplify the church’s ongoing outreach efforts.

The campaign follows a viral TikTok video that depicted a staged call to the church, church officials said.

Although the call was not genuine, Abundant Church acknowledged that its response could have been more compassionate.

Lead Pastor Jared Nieman emphasized the church’s commitment to responding with “love, compassion, and action.”

Statement from Lead Pastor Jared Nieman:

This is what the true heart of Abundant looks like. When real needs arise in our city, we respond with love, compassion, and action. For nearly five decades, this church has served El Paso with open hearts and open hands—and we remain committed to that mission today.”“Even though the call that went viral wasn’t genuine, we recognize that our response could have been more compassionate. Sending these boxes is simply our way of responding with grace instead of argument. The true heart of Abundant is to lead with love, even in difficult moments.”“Our hope is that people see the True Heart of Abundant—a heart that is for El Paso. For 48 years, we’ve served this community through love that takes action, and we’ll continue doing so.

Volunteers prepared care packages containing baby formula, diapers, wipes, and other essentials, which were distributed after Sunday services as part of the church’s expanded food pantry outreach. Pastor Nieman added, “Our hope is that people see the True Heart of Abundant—a heart that is for El Paso. For 48 years, we’ve served this community through love that takes action, and we’ll continue doing so.”

Abundant Church, a non-denominational community, has served El Paso for over 45 years, driven by the mission to spread the word and love of God.

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