Camp Aspen created an immersive experience in Houston that captured the charm, elegance, and spirit of Aspen in a thoughtful and elevated way. Inspired by the lifestyle of those who frequent Aspen, the brand is not just about clothing, but about bringing a feeling of warmth, intention, and effortless style to every environment. This gathering showcased how Camp Aspen transports the atmosphere of the mountains into any city, making Aspen not just a destination but a way of life.
Photo by José RodrÃguez
Held at Hotel Granduca in Houston, the event brought together tastemakers and creators, including Jourdan Sloane Childress, Morgan Fuller, Chiara Casiraghi, and Sterling Dio. Rather than simply presenting pieces, the afternoon guests to experience the world behind Camp Aspen. It felt relaxed, welcoming, and beautifully reflective of the brand’s aesthetic and vision.
Photo by José RodrÃguez
Upon arrival, guests were given custom-branded room keys with private access to the presidential suite. The suite was transformed by Nina Osorio, Creative Director of Amour de Bueno, to evoke the textures, warmth, and understated elegance of Aspen. Natural elements, soft layers, and thoughtful details created a serene atmosphere that encouraged guests to explore, try on pieces that aligned with their personal style, and connect with the essence of the brand. From knitwear and wool coats to leather and layering staples, each item reflected Aspen’s signature sense of elevated ease.