LUBBOCK, Texas (KCBD) – A tradition rooted in community spirit for nearly half a century, Holiday Happening offers more than just a place to shop.
Jamie Cole, owner of Perch and one of this year’s vendors, said the event brings people together from Lubbock and beyond for a week of holiday fun.
“Everybody is just so grateful to be here, I mean the shoppers, the vendors, everybody is having such a great time, everybody is cheerful,” Cole said. “So it just helps everybody get in that Christmas spirit,” Cole said.
Supporting local business
The event provides holiday cheer and an opportunity for small businesses across the South Plains to meet the local community.
“It’s nice to just be able to reach across West Texas and not just be in one area, and get to know other people and other vendors,” Cole said. “The vendors here are like a family, they just connect and it’s so nice that everybody helps each other out, so you kind of have that feeling of being helpful from the get go when you come here,” Cole said.
Funding community projects
Holiday Happening is hosted by the Junior League of Lubbock. The league’s publicity chair, Dawne Franks, said it typically brings in more than $400,000 every year to help their mission of building a stronger community.
“The funds raised from this event goes to support our community projects within the league, specifically Spark, Touch a Truck, Kids in the Kitchen and our focus now is elder care,” Franks said. “We offer in total around $25,000 in grants to community organizations.”
Holiday Happening is for all ages, and Franks said anyone and everyone will feel the power of the holiday spirit right as they walk through the front door.
“Just seeing the little kids, just so excited, so if you’re ever kind of down in the dumps just come watch the joy in their faces, it will put a smile on your face immediately,” Franks said.
Sunday is the last day to go and shop. Although all the special events are sold out, there are still general admission tickets you can purchase at the door.
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