LUBBOCK, Texas (KCBD) – Holiday shoppers are checking items off their Christmas lists as Black Friday sales begin at South Plains Mall.
Ashley Knox, marketing manager at South Plains Mall, said shoppers should not miss the weekend sales.
“Deals are rolling out each day, stores are well stocked, they’re excited to welcome people back,” Knox said. “I know that for many of our stores and many of our shoppers, it’s a wonderful opportunity to maybe see people you haven’t seen in a while, gather with your friends and family, and come out and get your Christmas shopping done,” Knox said.
While online shopping has become common for its convenience and accessibility, Clara Ellison, store manager at Dillard’s, said in-person shopping offers advantages where customers can see and feel products.
“When you go online you don’t get a true representation of the product, so sometimes you order something you think is going to be a nice sheet cake pan and you get a muffin tin,” Ellison said. “So it’s very important to actually come and look at the merchandise, particularly if you’re buying apparel, to try it on, see how it fits on you,” Ellison said.
Ellison said in-person shopping puts money back into the local economy and may help shoppers discover new stores.
“One thing it helps is the entire city because you’ve got so much traffic and so much excitement,” Ellison said. “They come in to shop, they eat here in Lubbock, they go to the movies, they go to whatever shows are going on, of course it brings in a lot of traffic and in a lot of cases, people who have never been in our mall, and our store,” Ellison said.
Knox said shopping is all about the experience. She said walking around the South Plains Mall where holiday cheer is all around, and where some of the best deals can be found, can’t be beat.
“When you walk into the center, we have holiday music playing, our stores are decorated, really embracing the season,” Knox said. “It’s also that experience, so outside of marking things off your list and getting everything purchased, it’s that experience of being here and getting excited about the holidays,” Knox said.
For more information on the South Plains Mall extended shopping hours and special deals, click here.
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