EL PASO, TEXAS (KFOX14/CBS4) — Ahead of the 89th Annual Thanksgiving Sun Bowl Parade, El Paso residents are already getting their spots reserved on Wednesday night.

The annual parade is one of El Paso’s beloved traditions and has often drawn in thousands of people from around the borderland to celebrate Thanksgiving and the holiday season.

While the parade does not start until 10 a.m. on Thursday at the intersection of Montana Avenue and Ochoa Street, people have already begun securing their spots for the parade on Wednesday night.

This year’s Thanksgiving parade theme will be “Childhood Is Where Dreams Are Born”, with celebrity chef Aarón Sánchez serving as the 2025 grand marshal.

The parade will begin at 10 a.m. Thursday at Ochoa Street and concluding at Copia Street.

For more information on the parade route and how to watch, visit the Sun Bowl website.

RECOMMENDED: Events happening in El Paso this weekend: Nov. 28-30

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