AUSTIN, Texas — On the East Side of Austin, tucked into a cozy corner on Cesar Chavez, there’s a place that’s been nourishing hearts, bellies, and community for nearly four decades.

Mr. Natural, a beloved vegetarian restaurant and bakery, just celebrated 37 years of soulful service—and the city took notice.

To mark the occasion, Austin officially proclaimed October 7th as “Mr. Natural Day,” honoring not just the food, but the family and legacy behind it.

Sierra Waggoner sat down with Mr. and Mrs. Mendoza, the founders and heartbeat of Mr. Natural, to reflect on the journey.

“The dream was simple—serve food that heals, that feels like home,” they shared, “But it became so much more.”

What started as a small neighborhood spot has blossomed into a cherished institution, known for its vegetarian comfort food, cultural roots, and of course—those unforgettable sweet treats.

From savory flautas and enchiladas to melt-in-your-mouth vegan donuts, every dish carries a story, and every bite feels like love.

During filming, patrons in the restaurant couldn’t help but share kind words about the Mendoza family—many saying the food has soul, and the kitchen feels like family. Over the years, Mr. Natural has grown into a home-away-from-home for generations of Austinites, built on comfort, community, and care.

It’s not just about the food, it’s about community. They have seen generations grow up here. That’s the real gift!

For the Mendozas, Mr. Natural is more than a business—it’s a mission. To feed people well. To create a space where everyone feels welcome. To build something lasting in a city that’s always changing.

Everything they do is with intention,, heart, and culinary skills you wouldn’t believe. They truly want people to leave feeling better than when they came in.

Whether you’re a longtime local or just passing through, Mr. Natural is a place worth stopping for—a place where food and family come together in the most beautiful way.

To plan your visit or check out the full menu, head to mrnaturalatx.com!

And when you go? Tell them We Are Austin sent you!