“Whoever said orange is the new pink was seriously disturbed,” Elle Woods (as played by Reese Witherspoon) declared in the classic hit Legally Blonde. No one will be disturbed, however, by the fashion icon’s “The Decade Tour” stopping in Houston.
Draper James, Witherspoon’s beloved lifestyle brand, is celebrating its 10th anniversary with a 10-city Southern tour, and Houston is one of only two Texas stops. The tour kicked off in Charleston earlier this year and will arrive at the Hotel Granduca for a four-day event from Thursday, October 16 through Sunday, October 19.
Attendees can expect plenty of Southern charm and Draper James’ signature blue colorway. Along with sipping on Witherspoon’s famous sweet tea, customers will have the opportunity to shop at the brand’s curated pop-up and preview the latest Draper James collections. Each day will feature a new bespoke experience. On Thursday, shoppers can enjoy pajama embroidery by Stitch & Press Embroidery. Friday features personalized Decade Tour candles and totes by The Brilliant Brush. On Saturday, Spark Jewelry Co will sell its custom jewelry.
Guests can sip sweet tea and shop Draper James’ latest collections during The Decade Tour.Photo courtesy of Draper James
“A decade ago, Reese Witherspoon founded Draper James to share the beauty, charm, and warmth of her Southern heritage,” said Jeannie Yoo, CEO of Draper James. “This brand exists to celebrate women — their strength, individuality, and grace. As we mark this milestone anniversary, our tour is a heartfelt way to connect with our community and personally thank our loyal customers for 10 incredible years of support.”
Named for Witherspoon’s grandparents, Dorthea Draper and William James Witherspoon, Draper James is a tribute to her Southern upbringing. Since its launch in 2015, the brand has been known for its cheerful prints, feminine silhouettes, and celebration of Southern traditions. In addition to clothing, the brand features ready-to-wear, accessories, home decor, and pet items.
Houston got its own taste of Draper James when the brand opened in The Galleria in November 2021. The store has since closed, but fans of Draper James can still shop online or find the brand’s pet supplies and eyewear at various locations around the city.
Free tickets and more information about The Decade Tour is available here.