A fast-growing city with limited grocery options has attracted a big national brand.
Fate, nestled on the eastern side of Dallas-Fort Worth, is set for a retail shopping center that will be anchored by Kroger, according to a statement by Davidson Bogel Real Estate, a boutique land investment advisory group and brokerage firm.
The roughly 70-acre site is located east of Lake Ray Hubbard.
It’s an important addition for the municipality that is on the rise in North Texas. Fate is the eighth-fastest growing city in the country, based on a minimum size, according to the U.S. Census.
It reached more than 27,000 people last year, expanding by 11%. While that’s a slower clip than Anna and Princeton, it’s a quicker pace than Melissa.
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The new site is surrounded by single-family communities and will be part of the larger mixed-use development called Lafayette Crossing, the announcement said. Gulf Coast Commercial Group partnered to purchase the land and Nexus Real Estate Co., it said.
Fate, whose grocery options now include Fresh by Brookshire’s, is roughly located between Rockwall and Royse City.
Kroger has been investing in new sites around North Texas as it steps up efforts to compete with rivals such as H-E-B, Tom Thumb and Walmart. And while it’s closed up some shops, the grocer has been opening new stores in cities such as Melissa, Plano and Fort Worth.
Kroger has over 200 stores in the state and more than 100 in North and East Texas.
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