Houston does not typically make the strongest first impression to visitors.
The city is flat, sprawling and not particularly well-planned thanks to the lack of zoning laws. Highways emerge from the city’s center like tentacles from an octopus. There is concrete everywhere and the summer heat and humidity can be suffocating. It is not the first city you would put on a postcard.
But Houston’s charm is not in its aesthetics. It is in the culture. Houston lacks pretence, content to let its people mould it into whatever they want it to be. And mould it they do, in the food, the music, the commerce. The city’s diversity — it may be the most diverse large city in the United States — is its superpower.
It holds many identities and is known as the Bayou City because, well, there are a lot of bayous. The presence of NASA has lent the nickname of “Space City”. It’s the energy capital of the world and home to a top-notch medical center. Music, museums, art, clubs, whatever you’re looking for, it’s all here.
And then there’s the food. So much food. You do not need a Michelin Guide to enjoy the spoils of Houston’s restaurant scene. Just a tank of gas and your senses to follow wherever they lead. Whether it’s the smoke from post oak of a legendary barbecue joint, the sizzle from a plate of fajitas at a Tex-Mex spot, the splatter of oil from succulent fried chicken, or the steam wafting from a bowl of pho, there is something for every taste. Perhaps we can interest you in some Viet-Cajun cuisine.
We do say “y’all” and have an epic rodeo but we aren’t all wearing cowboy hats and riding horses year-round. Houston is a big city in the truest sense of the word and growing every day.
It has both an underdog mentality and an aspirational nature. It doesn’t carry the flash of Dallas nor the quirkiness of Austin. New York, Chicago, Los Angeles and Miami often get national shine before H-Town does. But Houston is unconstrained by limits. Here, anything feels possible.
As much as anything, Houston is an event town, and particularly, a sports town. It has hosted three Super Bowls. The MLB and NBA All-Star games. Final Fours. College basketball’s Game of the Century. The College Football Playoff National Championship Game. The list goes on.
Football (the American version) is king and discussion of the Texans dominates radio airwaves. But baseball’s Astros and basketball’s Rockets are not far behind, each with a pair of championships to their credit. The city’s vibes can often ebb and flow with the fortunes of the teams.
Though soccer doesn’t attain the same level of devotion as the big three sports teams in town, the city’s passion for the sport is evident.
It starts from the youth level, where kids chase balls on pitches across the city and its suburbs. Soccer isn’t just competition, in this multicultural metropolis, it’s connection for different communities, as they plop their lawn chairs and stake their tents while cheering on the children who offer a Cristiano Ronaldo-style “SIUUU!” after scoring.
Major League Soccer tapped into that energy by putting a team in the city two decades ago. The Houston Dynamo responded in kind, winning the MLS Cup in 2006 and 2007. The Houston Dash joined the fray in 2014 in the NWSL. Shell Energy Stadium, which houses both teams, is a beautiful, right-sized venue.
NRG Stadium, which houses the Houston Texans, is the spot for the bigger matches. International friendlies can draw sellout crowds (especially if Mexico is participating) and the city has hosted the MLS All-Star Game, the Concacaf Gold Cup and Copa America matches as well. The flag-waving, vuvezela-blowing, drum-beating fans who trek to Houston Dynamo, Houston Dash or international games offer a glimpse into the identity of the city, where communities, delicacies and languages blend.
When the World Cup descends, the fans are sure to flock. Houston loves to host and will undoubtedly roll out the welcome mat, just as it has for Super Bowls and other major events. The buzz will be as palpable. Beads of sweat will roll down visitors’ faces as they cope with a southeast Texas summer.
There are two things everyone who visits or lives in Houston must cope with: the heat and the traffic. There are 7.8 million people in the metro area, so it takes time to get wherever you’re going. And June afternoons are perpetually above 90 degrees, with humidity that makes it feel like triple digits.
But once you reconcile that, the rest is pretty enjoyable. You can eat like royalty, mingle among the friendly, eclectic communities and witness things you won’t see anywhere else, like swangas (for the uninitiated, 30-spoke chrome spiked elbow rims that poke out more than a foot from a vehicle’s tire wall) on slabs (candy-painted, low-riding, tricked-out classic sedans) rolling by with the trunk rattling from UGK (the hip-hop duo from Port Arthur, Texas).
And despite what it might seem to be on the surface, there is beauty in Houston if you look for it. Whether it’s the impressive downtown skyline, the lush green parks or the colorful sunsets — a Houston sunset has a way of taking your breath away, with its mixture of pinks, oranges and blues — there’s a lot to love about this place.
The World Cup will bring out the diehards and casuals alike to witness the grandest stage for the beautiful game. All will seek a good time and, in Houston, there’s always one to be had.
The stadium
NRG Stadium (Robbie Jay Barratt via Getty Images)
NRG Stadium primarily serves as the home of the NFL’s Houston Texans. The retractable-roof, 72,220-capacity venue opened in 2002 and was the central part of an effort by the city to attract an NFL expansion team after the Houston Oilers moved to Tennessee following the 1996 season.
Although it’s the Texans’ home for at least eight regular-season games per year, it gets plenty of usage otherwise. The Houston Livestock Show and Rodeo, the world’s largest event of its kind, calls NRG Stadium home each spring and draws more than two million visitors across a three-week schedule. Major concerts are also a staple (both in and out of rodeo season) and soccer matches there draw capacity crowds, especially if the Mexican national team is in town.
NRG Stadium has hosted two Super Bowls, including the unforgettable Super Bowl LI, where Tom Brady led the New England Patriots out of a 28-3 third-quarter deficit to beat the Atlanta Falcons 34-28 in overtime in 2017.
The stadium is southwest of downtown Houston. There’s a lot of parking around the stadium, so most drive there, but traffic can be heavy pregame and postgame. To avoid it, some park downtown and jump on the city’s lightrail, which runs straight to the stadium.
What do the players say about the city?
Houston’s diverse population brings with it an appreciation for soccer, from the youth level — where it’s hard not to stumble upon pitches full of matches on a given weekend stroll through town — to the international and professional scene.
“It’s just everything that you would want in a football city,” said DaMarcus Beasley, who played in four World Cups for the U.S. Men’s National Team and spent six seasons with the Dynamo. “Houston has different ethnicities, different food… There are so many pockets of different cultures in the city, and it is a huge footballing city.”
Where to go for breakfast
Top: Xochi, Bottom Left: Pondicheri, Bottom Right: Lankford’s (Images supplied by venues)
Where to go for lunchWhere to go for dinnerWhere to grab a drink during the day
Top: Axelrad, Bottom: Anvil (Images supplied by venues / Tommy Middleton)
Where to grab a drink in the eveningWhere to stay
Marriott Marquis (Image supplied by venue)
What to do
Space Center Houston (Ronaldo Schemidt via Getty Images)
Where to watch other World Cup games
For those near downtown, Pitch 25 (2120 Walker St.) has a lot of room and seating with plenty of TVs, and has an indoor soccer pitch. The open feel allows for a fun communal experience. Trek a little bit west and you’ll stumble on The Phoenix on Westheimer (1915 Westheimer Rd.), which has long been a Houston soccer fan staple, with large screens and a wide beer selection (note: Manchester City fans hang here). If you’re a Tottenham Hotspur fan like me, Pimlico Irish Pub (810 Waugh Dr.) is where local Spurs supporters gather and a great spot for a pint.
Game-day hack
Houston traffic requires a lot of patience to navigate, especially as 70,000-plus attempt to leave NRG Stadium after an event. If you don’t have a parking pass for a lot near the stadium, you can save yourself some game-day headaches by parking downtown and catching the lightrail to the stadium, which will drop you near the stadium, about a 10–to-12-minute walk away from the gates. Houston is hot and humid in the summer, so carry a water bottle to stay hydrated whatever route you take.
The best way to get around
Houston is a car city. Public transit does not begin to touch what more sophisticated systems in big cities like New York or Chicago have. Houston is spread out and not very walkable (plus, it will be pretty hot and humid during the World Cup). Renting a car and driving or taking an Uber or Lyft is your best bet. Getting from George Bush Intercontinental Airport to downtown on a rideshare can be pricey. Trips from William P. Hobby Airport on the south side of town are closer and a little more reasonable.
If you do happen to stay downtown, getting to and from NRG Stadium (as well as the museum district, theater district, medical center and the zoo) is easiest by hopping on the lightrail. Fares are cheap: just $1.25.
What will the conditions be like?
Average June/July temperature: 81F/82F (27C/28C)
Average June/July rainfall: 115mm/94mm
Altitude: 14m
You can read more here.
A sporting fact you might not know
Next door to NRG Stadium is the Astrodome, the world’s first domed sports stadium. Built in 1965, it originally housed the Houston Astros and Houston Oilers (and eventually the rodeo) and was nicknamed “The Eighth Wonder of the World”.
In addition to pro football and baseball, the Dome hosted other notable events, from college basketball’s “Game of the Century” in 1968 between the University of Houston and UCLA, the Battle of the Sexes tennis match between Billie Jean King and Bobby Riggs, and heavyweight boxing matches. The dome still stands but has largely been unused and has not been regularly maintained since holding its last athletic event, a Texas high school football state semifinal game between Westfield High and Converse Judson in 2004.
You can read guides to all of the 2026 host cities here.