The breakfast-oriented eatery will open on Dec. 15 at 7 a.m. The first 20 dine-in seated tables Dec. 15-17 will receive a free mug and coffee for a year.

Scratch breakfast eatery Urban Egg is opening on Dec. 15 in Preston Towne Crossing, marking the second Texas location for the Colorado-based chain.

Menu highlights include Billion $$$ Bourbon Bacon, chicken and waffle benedict, house-made cinnamon rolls, gourmet pancakes and creative egg dishes.

“Plano is the perfect home for our second location in the Dallas-Fort Worth area,” said Mark Augarten, Urban Egg CEO. “We’re building something bigger than breakfast or lunch; we are creating gathering places where fresh, locally sourced food meets genuine hospitality. The Plano community values quality and connection, and we’re here to deliver both. We can’t wait to welcome our new guests into our restaurant and be an impactful member of the Plano community.”



Photo courtesy of Urban Egg.


Photo courtesy of Urban Egg.


Photo courtesy of Urban Egg.


Photo courtesy of Urban Egg.

According to a news release, Urban Egg will donate the proceeds from its mock run to Minnie’s Food Pantry as part of its commitment to community.

“When my family and I started this brand, it was about more than just serving breakfast,” said Randy Price, founder of Urban Egg. “It was about creating a place where people slow down, connect over a great meal, whether dining with someone or alone, and leave feeling like they’re part of something special. That’s what we’re bringing to Plano: scratch-made food, local ingredients and a table where everyone is welcome.”

Urban Egg is located at 2408 Preston Road. According to a news release, from Dec. 15-17, the first 20 dine-in seated tables each day will receive a free Urban Egg travel mug and free coffee for a year.