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There is a moment, just before you cross the threshold into Netflix House Dallas, where the lines between screen and reality start to blur. Maybe it is the iconic red Netflix envelope inviting you to step inside. Maybe it is the hum of excitement from guests circling the Galleria. Or maybe it is simply Dallas showing off its new identity as a rising cultural playground. Whatever it is, stepping into Netflix House feels a little like cracking open the first page of a story where you might become the hero without even realizing it.

When The Hype Magazine was invited for an exclusive two day preview, complete with a star-studded VIP Housewarming Party, a private tour, and a sit down conversation with Greg Lombardo, Netflix’s Head of Live Experiences, it felt clear that this was not just another attraction. Lombardo told me in our sit down interview that the vision was for every guest to feel like the hero of the story and to walk away with unforgettable IRL memories anchored in a sense of community. After experiencing nearly every corner of Netflix House, I can confirm that the entertainment behemoth delivered exactly that.

Netflix House Dallas is free to enter, albeit packed with abundant opportunities to spend it all, and yet brilliantly designed so visitors can choose their own adventure and pace. You can arrive through the familiar red envelope façade or enter from inside the mall, but both routes funnel you into the world of Netflix with an instant burst of nostalgia, fandom and creativity. Jeremy Biggers, the celebrated Dallas artist, created two original murals that welcome guests into the merchandise shop, which is an experience of its own. About seventy percent of the merch is exclusive to Netflix House and spans fan favorites like Stranger Things, Bridgerton, Hunting Wives, and Squid Game. It feels curated for collectors, superfans, and newcomers alike.

Food lovers will want to head straight to Netflix Bites. The menu is approachable, delicious, and surprisingly affordable for a concept venue of this scale. From themed entrees to brunch items and desserts, the dishes pay homage to Netflix storytelling without feeling gimmicky. Now Pouring, the full bar inside the venue, keeps things lively with craft cocktails, wine, and beer selections that hold their weight next to any modern Dallas lounge.

Once you enter Netflix RePLAY, the energy shifts. The room vibrates with retro arcade spirit mixed with futuristic storytelling. Exclusive games include the K Pop Demon Hunters dance challenge and a Love Is Blind experience that invites guests to test their coordination and communication skills. There are also three short form 10-minute immersive story rooms inspired by Sakamoto, Army of the Dead, and Stranger Things. These mini adventures are interactive, unpredictable, and sometimes downright chaotic in the best possible way. My group left the Sakamoto room crying from laughter and out of breath. Army of the Dead had us sprinting from zombies and desperate to avoid nuclear destruction. Stranger Things tested our mystery solving skills and taught us that suspense can sit quietly on your shoulder before jumping straight into your spine.

The crown jewels of Netflix House are the full length studio experiences Stranger Things Escape The Dark and Squid Games The Trials, with ticket prices ranging from $39-$55 per person. During the preview, I joined a small group that included Selling Sunset star Christine Quinn (one of my favorites from the reality show) as we ventured into the Stranger Things world. Together we navigated the eerie sounds and shadowy corners of Hawkins while piecing together clues about three missing high school students. We found ourselves rushed into a bunker only to be met with eery darkness and a maze of creepy and crafty jump scare actors. I was grateful Christine was by my side because my heart was beating in surround sound, as we linked arms bestie-style to escape the immersive experience. The rescue mission is rich, cinematic, and deeply collaborative in a way that makes strangers feel like temporary teammates, and will create lasting memories for the whole family.

Squid Games was equally intense in its own style, and I managed to win 1st place in an thrilling game of marbles against my fellow media colleagues. Survive The Trials put us through a sequence of games that required quick thinking, teamwork, and just enough courage to forget you are technically in a mall. These hour long adventures are bold attempts at blending narrative and physical play, and Netflix pulls it off with surprising depth.

What stayed with me long after leaving was not only the adrenaline or the clever set design but the sense of community that unfolds inside these worlds. You arrive as individuals but leave as a group who laughed together, made split second decisions together, and survived fictional chaos together. I walked out swapping numbers, recapping wild moments, and already planning who I wanted to bring next time. It felt like the kind of experience that becomes a shared memory, not just a fun outing.

With only two Netflix House locations in the country, Dallas joins Philadelphia as the latest home for this ambitious entertainment experiment. A third Las Vegas location is already in the works, which makes sense because what Netflix is building feels like the beginning of an entirely new lane for experiential storytelling.

DALLAS, TEXAS – DECEMBER 09: Michael Irvin attends the Netflix House Dallas Opening Party at Netflix House Dallas at Galleria Dallas on December 09, 2025 in Dallas, Texas. (Photo by Rick Kern/Getty Images for Netflix)

Netflix House Dallas is the kind of place you have to experience for yourself, not only because there are surprises I should not spoil, but because the magic rests in how you respond to the world you step into. You might scream, you might laugh, you might run, or you might find yourself unexpectedly emotional. What you will definitely feel is immersed in a universe that wants you to play, imagine, explore, and connect with the people around you.

And as Greg Lombardo told me, the goal is simple. He wants every guest to feel like the hero of the story. After two days inside Netflix House, I left feeling exactly that.

DALLAS, TEXAS – DECEMBER 09: (L-R) Natalie Bjelajac, VP, Publicity UCAN, Netflix, Pam Levine, VP, Marketing UCAN, Netflix, Marian Lee, Chief Marketing Officer, Netflix, and Greg Lombardo, VP, Experiences Creative & Production, Netflix, attend the Netflix House Dallas Opening Party at Netflix House Dallas at Galleria Dallas on December 09, 2025 in Dallas, Texas. (Photo by Richard Rodriguez/Getty Images for Netflix)DALLAS, TEXAS – DECEMBER 09: Christine Quinn attends the Netflix House Dallas Opening Party at Netflix House Dallas at Galleria Dallas on December 09, 2025 in Dallas, Texas. (Photo by Richard Rodriguez/Getty Images for Netflix)

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