As a certified boot lover- seriously, I have a lot of boots- it makes me real happy when I see one of El Paso’s legendary boot makers in the national spotlight.

Lucchese Bootmaker, a name that’s basically synonymous with handcrafted Western boots, was recently featured on ABC World News Tonight with David Muir as part of the network’s “Made In America” series. The segment highlighted American businesses that source materials across the U.S. to create high-quality, handcrafted products- and Lucchese was front and center representing El Paso craftsmanship on a national stage.

Why Was Lucchese on ABC World News?

For locals, this probably feels like a “well, duh” moment. Lucchese has long been known for its attention to detail, premium materials, and old-school craftsmanship that doesn’t cut corners. But seeing a homegrown El Paso brand recognized nationwide for doing things the right way? That hits different.

READ MORE: Iconic Big Texas Boots Are Going to The Smithsonian

The Made In America feature focused on how Lucchese sources materials domestically and continues to produce handcrafted boots that blend tradition with modern quality; a process that takes time, skill, and a whole lot of pride.

Why Lucchese Deserves the National Spotlight

Lucchese isn’t just a boot brand, it’s part of El Paso’s identity. Generations of locals have grown up knowing the name, spotting the boots, and understanding that “made here” actually means something, also, pretty sure we’re the only ones who know how to pronounced “Lucchese” on the first try!

READ MORE: Ever Wonder How Lucchese Make Their Awesome Boots

So watching Lucchese represent El Paso on national television feels like a win for the entire Borderland. It’s a reminder that some of the best craftsmanship in the country isn’t coming from massive factories, it’s coming from skilled makers right here at home.

Lucchese getting the spotlight is more than just a brand moment. It’s a reminder that El Paso makers, builders, and creatives are quietly doing world-class work every single day.

12 Reasons El Paso Isn’t the Ugliest City in Texas

El Paso was unfairly labeled the “ugliest city in Texas” so here are 12 reasons that is just untrue. Do you agree with any of these?

20 of the Best El Paso Hacks You Should Know

Living in the Sun City? These fun and clever El Paso hacks will help you navigate the heat, traffic, and everyday chaos like a pro.

Gallery Credit: Joanna Barba