The elevated daytime restaurant brings its scratch-made breakfast and brunch menu to Preston Towne Crossing
Urban Egg, the elevated daytime restaurant known for its all-scratch approach to breakfast and brunch, opened its Plano location on Dec. 15 at 7 a.m., marking the brand’s second restaurant in Texas and its 12th overall.
The new restaurant is located at 2408 Preston Rd., Suite 704C, in the Preston Towne Crossing district. Urban Egg is a Colorado-based concept focused on made-from-scratch dishes and partnerships with local suppliers whenever possible, according to the company.
Photo courtesy of Urban Egg
A New Daytime Option For Plano
The Plano restaurant expands Urban Egg’s presence in North Texas following its first Texas opening. CEO Mark Augarten said the city aligns with the brand’s approach to daytime dining.
“Plano is the perfect home for our second location in the Dallas-Fort Worth area,” Augarten said in an official statement. “We’re building something bigger than breakfast or lunch; we are creating gathering places where fresh, locally sourced food meets genuine hospitality.”
What Guests Can Expect
According to the statement, the Plano menu will feature Urban Egg’s signature breakfast and brunch offerings, including billion bourbon bacon, chicken and waffle benedict, house-made cinnamon rolls, gourmet pancakes with gluten-free options and a range of egg-focused dishes. Lunch items will also be available.
The restaurant also partners with local suppliers whenever possible, emphasizing scratch-made preparation and the use of fresh ingredients, a practice the brand describes as central to how it cooks and serves.
Supporting The Local Community
Before opening to the public, Urban Egg hosted a mock run, inviting guests to preview the restaurant. Proceeds from that event will be donated to Minnie’s Food Pantry, a Plano-based nonprofit that provides meals and resources to families, seniors and veterans across North Texas.
Founder Randy Price said community involvement has been part of the concept since it began.
“When my family and I started this brand, it was about more than just serving breakfast,” Price said in an official statement. “It was about creating a place where people slow down, connect over a great meal and leave feeling like they’re part of something special.”
Photo courtesy of Urban Egg
Opening Week Details
From Dec. 15 through Dec. 17, the first 20 seated dine-in tables each day will receive a free Urban Egg travel mug and a year of free coffee, according to the restaurant.
The 3,137-square-foot Plano restaurant will also include a “wishing wall,” where guests are invited to write hopes, goals or mantras during their visit, adding a personal touch to the dining experience.
More information and the full menu are available at UrbanEgg.com.
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