LUBBOCK, Texas (KCBD) – A social media video featuring an elaborate hot chocolate has transformed a quiet confectionery shop into the busiest spot in town, even as December temperatures reach near 80 degrees.
Chickies Tasty Treats, a six-year-old business known for handmade chocolates and confections, now has customers lining up outside for their signature hot chocolate drink.
“I’m proud of it. I’m proud of our little kitchen and what we can do out of it,” said owner Stephanie Lindblom.
The drink features melted chocolate, marshmallow cream and torched whipped cream prepared individually by hand. Lindblom and her small staff have been working nonstop to meet unprecedented demand since the video gained traction online.
“It’s just funny we always had all of these things, you know but this year it decided to go crazy,” Lindblom said.
The three-person operation is experiencing its busiest period ever, with the team trying to keep pace with orders. While the shop has always served hot chocolate year-round, nothing prepared them for this level of interest.
“It’s just kind of crazy because we didn’t expect it. We didn’t expect that one video would go viral so far as to make this happen,” she said.
The owner hopes the attention will translate into sustained customer loyalty beyond the current social media buzz.
“We just want everyone to remember us come January when it slows down,” Lindblom said.
The shop is located at 4930 South Loop 289 #205 in Lubbock.
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