Think Like a Consultant. Compete Like a Maverick. Win Big!
Step into the shoes of a marketing consultant!
Work as a team to research, analyze, and design solutions for a real-world marketing problem.All undergraduate UTA students can participate in groups of 1-3 members
Competition Format & Timeline
Round 1 – Marketing Case Analysis
Oct 27 – Nov 9, 2025Submit a 5-page case analysisOptional 2-minute video presentationCase information will be provided to registered teamsRound 2 – Final Presentations
Nov 19, 202510-minute presentation by 10 finalist teams to a panel of industry experts
Prizes
1 Gold Award: $3003 Silver Awards: $150 each6 Bronze Awards: $50 each
Industry-Expert Judges
Kristin Chatila, Directions ResearchJonathan Hook, M/A/R/C ResearchTroy Spradley, 8 Acre Perspective
REGISTRATION LINK: https://utaedu.questionpro.com/t/Aa4uwZ7TKv
Competition Organizer and Sponsor
The MS in Marketing Research program from the Marketing Department in the College of Business.
For questions, contact Professor Yiyi.Li@uta.edu.