Home » America Travel News » Arizona Joins California, Nevada, Texas, Massachusetts and More US States in Depending on Tourism Juggernauts Canada and Brazil to Turbocharge American Travel Sector with Massive Number of Tourists Arrival as Urban Trips and Entertainment are on Peak, New Research is Here
Published on
January 4, 2026
By: Tuhin Sarkar
Arizona Joins California Nevada Texas Massachusetts and More US States in Depending on Tourism Juggernauts Canada and Brazil to Turbocharge American Travel Sector with Massive Number of Tourists Arrival as Urban Trips and Entertainment are on Peak
Arizona is joining the ranks of California, Nevada, Texas, and Massachusetts, as these U.S. states look to Canada and Brazil to turbocharge the American travel sector. With a massive number of tourists arriving, it’s clear that these tourism juggernauts are playing a crucial role in driving the U.S. tourism industry to new heights. Canada and Brazil have emerged as the key drivers of growth in urban trips and entertainment tourism, particularly in Arizona, where the demand for outdoor adventures, cultural experiences, and iconic landmarks is reaching a fever pitch.
States like California, Nevada, and Texas have long relied on Canadian and Brazilian tourists, but in 2025, Arizona is now reaping the rewards of this surge. As urban tourism continues to rise, Arizona, with its stunning natural beauty and thriving entertainment scene, has positioned itself as an attractive option for travelers from Canada and Brazil. Arizona’s tourism boom is happening now, and it’s just the beginning of a larger trend that is reshaping American travel.
This article dives into how these nations are not only enhancing urban trips but redefining American tourism, with states like Arizona at the forefront of the surge. Keep reading to learn more about how Canada and Brazil are turbocharging the American travel sector in 2025.StateKey Appeal for CanadiansKey Appeal for BraziliansFloridaBeaches, theme parks, winter climateFlight hubs, leisureNew YorkUrban tourism, attractionsBusiness & leisureCaliforniaUrban + resort + beachDiverse attractionsNevadaEntertainment + eventsResort tourismTexasUrban hubs & flightsUrban + businessIllinoisChicago tourism hubUrban + transfer routesHawaiiIsland leisure tourismLeisure & resortArizonaSnowbirds & outdoorMild winter + trailsColoradoOutdoor & ski destinationsNatural attractionsMassachusetts / New EnglandProximity & cultureRegional tourism
Arizona is joining the ranks of California Nevada Texas and Massachusetts as these US states look to Canada and Brazil to turbocharge the American travel sectorArizona – Tourism Trends: A Changing Landscape
In 2025, Arizona is facing a shifting tourism landscape, with key factors reshaping its visitor patterns. Historically, the state has enjoyed strong tourism from Canada, particularly from snowbirds and nature‑oriented travelers. In 2023, nearly 822,500 Canadians visited Arizona, contributing about $775 million to the state’s economy. This has made Canada one of the largest sources of international tourism to Arizona, particularly for visitors seeking the state’s outdoor adventures, including the Grand Canyon and Sedona’s red rocks.
However, as 2025 unfolds, Arizona’s tourism industry faces headwinds due to a range of economic and policy challenges. The Canadian dollar’s weakness, rising travel costs, and new U.S. policies requiring extended‑stay registration have created obstacles for Canadians looking to visit. As a result, tourism officials project a 20–30% decrease in Canadian visits, which could significantly impact Arizona’s tourism revenue. This decline, along with broader international tourism challenges, is expected to weaken the state’s growth prospects.
Despite these challenges, Arizona’s natural attractions remain as appealing as ever. The Grand Canyon National Park, Arizona’s signature destination, continues to be one of the most visited natural wonders in the world, consistently attracting 5 million visitors annually. A portion of these visitors comes from international markets, including Canada. While the Grand Canyon is an enduring draw, the decline in Canadian visitation could alter the visitor mix in 2025, impacting both foot traffic and revenue generated from tourists spending on tickets, accommodations, and tours.
Category2023 Data (Arizona)2025 Projected Trends (Arizona)Impact of Canadian Tourism DeclineCanadian Visitors (2023)822,500 Canadian visitors20-30% decline in Canadian visits projectedDecrease in tourism revenue by ~$155-$232 millionTourism Revenue (2024)$29.7 billion in total visitor spendingProjected slight decrease in total visitor spendingSignificant decrease in revenue from Canadian marketGrand Canyon Visitors5 million annual visitorsStill a major draw for international touristsLikely decline in Canadian visitors to the Grand CanyonPrimary Markets (2025)Canada, Western Europe, MexicoContinued reliance on U.S. domestic tourists; exploring more European and Asian marketsIncreased focus on non-Canadian international touristsVisitor Spending by Canadians$775 million (2023)Projected $155-$232 million decreaseLoss of Canadian tourism spending in key sectorsEconomic Impact of TourismSupports thousands of jobsPotential risk to jobs if tourism drops substantiallyDecrease in jobs dependent on Canadian tourists
Arizona’s overall tourism revenue rose to $29.7 billion in 2024, underlining the state’s strong economic dependence on this sector. The tourism industry supports thousands of jobs and is a major contributor to the local economy. However, with the projected decline in Canadian visitors, the state may need to diversify its international marketing efforts to attract tourists from new regions. Although Arizona traditionally appeals to outdoor enthusiasts, the drop in Canadian visits may require the state to adjust its strategies, focusing on expanding efforts to attract tourists from regions like Europe and Asia.
Looking ahead, Arizona’s tourism outlook in 2025 is mixed. While the state remains a top destination for nature lovers and adventure seekers, the decline in Canadian tourism poses a significant challenge. To offset this, Arizona may need to invest more in international tourism initiatives, promoting its natural wonders and outdoor activities to a broader global audience.
In conclusion, Arizona’s reliance on Canadian tourists is being tested in 2025, as the state faces economic factors and policy changes that could dampen visitation. The state’s ability to adapt and diversify its tourism offerings will be key to maintaining its position as a premier travel destination in the coming years.
CaliforniaCalifornia – The Entertainment Paradise Fuelled by Brazilian and Canadian Tourists
California is an entertainment powerhouse, and it remains a top choice for both Canadians and Brazilians. The West Coast, with its iconic Los Angeles and San Francisco, has always drawn tourists seeking fun and adventure. But in 2025, the Brazilian influx is making waves. Brazilians flock to California for its entertainment culture, from Hollywood to the beaches and the tech scene in Silicon Valley.
For Canadians, California has long been a popular destination, with short flights and familiar surroundings. The allure of Los Angeles and San Francisco is hard to resist, especially for those seeking sunshine and big-city adventures. The diversity in California’s landscapes, from beaches to mountains to desert, makes it an ideal holiday destination for both countries.
In 2025, California is solidifying its place as a dominant tourism hub for Brazilian and Canadian visitors. With its combination of entertainment, culture, and nature, California will continue to be a top U.S. destination for these two powerful tourism markets.
Southern Delaware Joins Michigan New York City Montana Massachusetts Texas and Other US States and Regions Supercharging Tourism Economy with Direct Employment and Generating More Tax Revenue New Update is HereMassachusetts – New England’s Hidden Gem, Drawing Canadians and Brazilians in Record Numbers
Massachusetts has always been a top destination for Canadians, thanks to its proximity to the northern border and its historical significance. However, 2025 is different. Brazilians are now discovering the charm of Massachusetts, driven by its natural beauty, history, and the allure of Boston’s Freedom Trail. Canadians continue to love Massachusetts for its scenic views and the fall foliage. But in 2025, it’s the Brazilians exploring places like Cape Cod and Salem, bringing a fresh wave of tourism to the state.
Massachusetts is seeing record-breaking numbers in both Canadian and Brazilian tourism. As these two nations contribute more to the state’s economy, Massachusetts is quickly becoming a key player in the New England tourism scene.CategoryArizonaCaliforniaNevadaTexasMassachusettsCanadian Visitors (2023)822,500~5 million~1 million~2.5 million~1.2 million2025 Projected Canadian Decline20-30% decrease15-20% decline10-15% decrease10-15% decrease5-10% decreaseTourism Revenue (2024)$29.7 billion$93.2 billion$40.3 billion$35.8 billion$6.5 billionGrand Canyon Visitors (2023)5 millionN/AN/AN/AN/ASignature AttractionsGrand Canyon, Sedona, Monument ValleyHollywood, Disneyland, YosemiteLas Vegas Strip, Hoover DamSan Antonio River Walk, Houston MuseumsFreedom Trail, Cape CodVisitor Spending by Canadians$775 million~$3.8 billion~$1.5 billion~$2.1 billion~$1.1 billionImpact of Brazilian TourismGrowing trendStrong in 2025Significant growth in 2025Increasing interest in 2025Emerging market in 2025Shift in International MarketsTargeting Europe, Asia, MexicoFocus on Asia, Europe, Latin AmericaAttracting Latin Americans, AsiaFocus on domestic, Latin AmericansTargeting more European visitorsTourism-Dependent JobsSignificant, especially in parksHigh employment in hospitalityMajor job sector in Las VegasMajor job sector in Houston/DallasStrong tourism job sector in Boston
New York – The Urban Jungle Drawing Canadian and Brazilian Tourists
New York City is the heart of urban culture, and it has always been a magnet for tourists. From the bright lights of Times Square to the tranquility of Central Park, New York offers an experience like no other. Canadians have always had a special connection with New York, and the short trip across the border makes it an easy getaway for Canadians seeking shopping, sightseeing, and cultural experiences.
Brazilians, on the other hand, are flocking to the city for its urban sophistication. The iconic skyscrapers, world-class shopping, and art museums make New York a dream destination for Brazilians. Despite a slight decline in Canadian tourism to the U.S. in 2025, New York remains the number one urban destination for both Canadians and Brazilians.
In 2025, New York continues to be a top choice for international tourists. Both Canada and Brazil contribute to its continued tourism dominance, ensuring that New York remains a cornerstone of the U.S. tourism industry.
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When it comes to tourism, Florida has always been a crowd-puller, but 2025 marks a monumental shift in the flow of visitors. This year, Canada and Brazil have set the state on fire. Known for its sunny beaches, Disney World, and the allure of Miami, Florida has dominated the tourism scene for decades. But now, a new force has entered the game. Brazilians are flocking to Florida in huge numbers, swelling the ranks of international tourists. The most recent tourism reports confirm that Canada remains the largest group of visitors, but Brazil is quickly climbing the ranks, becoming the third-largest international market.
This explosion of visitors from both countries is pushing Florida’s tourism to unprecedented heights. But the big question remains: can the state handle the crowds? The answer lies in the continued growth of Brazilian and Canadian tourism. Miami, Orlando, and the beaches of Key West are now witnessing a new wave of visitors, with Canadians and Brazilians driving the tourism economy.
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Texas is no longer just the oil state; in 2025, it’s emerging as a major player in U.S. tourism, largely thanks to Brazil and Canada. Las Vegas has always been a major destination for Brazilians, but Texas is seeing significant growth, particularly in Houston and Dallas. Canadians have long been crossing the border for the southern hospitality, and now Brazilians are joining them, bringing a new dimension to the state’s tourism revenue.
Houston is quickly becoming a hotspot for Brazilian tourists, who flock to the city’s thriving arts scene and urban offerings. But it’s Dallas that’s now experiencing the biggest surge, thanks to the growing Brazilian and Canadian presence. Texas tourism is booming in 2025, and Brazil and Canada are at the centre of this revolution.
With more Brazilians in Las Vegas and Canadians in Texas, the state is redefining its role in U.S. tourism.
Canada and Brazil: The Tourism Juggernauts Shaping America’s Future
The growth in tourism from Canada and Brazil is undeniable. These nations are fuelling the U.S. tourism engine in 2025. Canadians are escaping cold winters, while Brazilians are seeking new adventures in the U.S.. Together, they are the largest international contributors to U.S. tourism, shaping the future of the industry.
As we move forward, expect the influence of Canada and Brazil to expand in the U.S. tourism landscape. 2025 will be remembered as the year that Canada and Brazil took the U.S. tourism industry by storm.
