EL PASO, Texas (KFOX14/CBS4) — OXXO is set to unveil its Ditsch artisan bread product line during a special celebration at the all-new OXXO store located in central El Paso.

The new OXXO store is located at 501 N. Copia St. in El Paso.

The event will take place on Wednesday, Jan. 14, from 11 a.m. to 1 p.m.

Ditsch artisan breads, known for being baked in-store to ensure they are always hot and fresh, include popular items such as savory pretzel sticks, buttery croissants, Nutella pretzels, and personal-sized pizza snacks.

Currently, Ditsch products are exclusively available at the Copia store location, with plans to expand into more El Paso stores later this year.

Attendees can enjoy free product samples and giveaways, and the first 100 people to try the new products will receive a custom, insulated Ditsch coffee mug.

RECOMMENDED: OXXO officially opens first store in central El Paso

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