The Dallas Open announced today a multi-year agreement with digital assets wealth platform Nexo to be the tennis tournament’s first title sponsor.
The partnership was unveiled during a ceremony at Hattie R. Moore Park Tennis Courts at Anita Martinez Recreation Center in Dallas. Financial terms were not disclosed.
The Dallas Open, which will take place Feb. 7 through the 15th at The Ford Center at The Star in Frisco, is entering its second year and is one of two ATP 500 tournaments in the United States and the nation’s only ATP Tour championship.
“This partnership with Nexo represents a transformative moment for the Dallas Open,” tournament director Peter Lebedevs said in a statement. “Securing a title sponsor of this caliber as we launch into year two as an ATP 500 event continues to elevate our tournament on the global stage. Aligning with a partner that is shaping the next generation of digital asset solutions strengthens our vision for the next generation of tennis.”
Business Briefing
As part of today’s announcement, the tournament celebrated the resurfacing of two tennis courts, the first of several community-focused initiatives envisioned for the Nexo partnership.
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