Houston’s biggest celebration of vehicles and adventure is back. The 2026 Houston AutoBoative Show returns to NRG Center January 28 to February 1, bringing together the Houston Auto Show and Houston Boat Show under one roof for the fifth consecutive year. This five-day event showcases everything that moves on land and on water, making it the ultimate destination for automotive and boating enthusiasts alike.
From luxury yachts and fishing boats to cars, trucks, SUVs, and EVs, the AutoBoative Show offers a one-stop experience to shop, compare, and explore the latest in transportation and lifestyle innovation. With new attractions, returning fan favorites, and interactive experiences for all ages, the 2026 show promises to be bigger and more immersive than ever.
Credit: Houston Auto ShowA Showcase of Innovation and Adventure
The AutoBoative Show continues to evolve with exciting new features for 2026. Attendees can experience the all-new Polaris Off-Road Adventure, the presenting sponsor of the Houston Boat Show, which anchors a rugged adventure area filled with off-road thrills and performance demonstrations. Popular attractions like Camp Jeep and the Ram Track also return, giving guests the chance to get behind the wheel and experience vehicles in action.
Modern Luxury Lane adds a touch of sophistication, while family-friendly activities, interactive displays, and a classic car collection provide something for every generation. Photo opportunities and hands-on exhibits round out the experience, making the show as engaging as it is informative.
Credit: Houston Auto ShowWhat’s in Store for 2026
The 2026 AutoBoative Show lineup includes:
Polaris Off-Road Adventure: A brand-new adventure zone featuring off-road experiences and rugged performance showcases.Give Back Day (Thursday, Jan. 29): A spotlight on 20 of Houston’s leading nonprofits, offering guests opportunities to learn about volunteering and giving back to the community.Test Driving Experiences: Attendees can test drive the latest electric, hybrid, and gas models from brands including Camp Jeep, Ram Track, Chevrolet, Ford, Stellantis, Subaru, and Toyota.Expert-Led Tours: Journalists from the Texas Auto Writers Association will guide serious shoppers through vehicle options that best fit their lifestyle, providing unbiased and knowledgeable insights.Family Fun & Classic Cars: Interactive activities, Modern Luxury Lane, and a refreshed classic car collection return with new elements and displays.An Unmatched Lineup of Brands
The AutoBoative Show brings together an impressive roster of automotive brands, including Acura, Aston Martin, BMW, Bugatti, Chevrolet, Ford, GMC, Jeep, Lucid, Mercedes-Benz, Rolls-Royce, Subaru, Toyota, Volkswagen, and many more.
On the water side, more than five acres of boats will be on display, featuring everything from fishing boats and jet skis to pontoons and luxury yachts, making it one of the largest boat showcases in the region.
Credit: Houston Auto ShowVIP Night Kicks Off the Experience
For those looking to get an early start, the AutoBoative Show begins with an exclusive VIP Night hosted by Modern Luxury and presented by Wier Commercial Construction. This adults-only preview event offers a first look at the exhibits, specialty vehicles, and live entertainment before the show opens to the public. VIP tickets include complimentary parking, hors d’oeuvres, and beverages for $75, with limited availability.
Credit: Houston Auto ShowGive Back to Houston Day: Community Meets Innovation
New for 2026, the Houston AutoBoative Show is introducing Give Back to Houston Day, a community-focused initiative taking place on Thursday, January 29, from 11 a.m. to 8 p.m. at NRG Center. This special day is dedicated to celebrating the strength, service, and spirit of local nonprofit organizations that help Houston thrive.
Throughout the day, attendees will be able to connect directly with a curated group of nearly 20 Houston-area charities, all located in the main foyer of NRG Center. These organizations will be on hand to share their missions, recruit volunteers, accept donations, and create meaningful community connections. In addition, the Gulf Coast Regional Blood Center will be onsite collecting life-saving blood donations.
Credit: Houston Auto ShowTickets, Hours, and More
Tickets are on sale now at AutoBoativeShow.com.
Ticket Prices:
Adults: $20 onlineFamily Four Pack: $60 (a $20 savings)Children under 6: FreeVIP Night: $75 per person
Show Hours (Jan. 28 – Feb. 1):
Wednesday–Friday: 11 AM – 8 PMSaturday: 10 AM – 8 PMSunday: 10 AM – 6 PM
For the latest updates and announcements, follow @HoustonAutoShow and @HoustonBoatShow on social media.