San Antonio-based nonprofit Corazon Ministries—which serves marginalized and unhoused residents and provides 65,000 hot meals per year—announced its rebrand to Corazon Feb. 10.
The details
Along with the name change, Corazon also introduced a new logo to reflect the organization’s growth, including expanding its services like basic needs assistance, case management, health services, peer support and sober living, according to a news release.
“The brand refresh is more than a new look–it’s an evolution of the expression of who we are,” said Erika M. Borrego, president and CEO of Corazon, in the release. “It reflects the love and humanity that defines our work every single day. We believe that those we serve are worthy of Love. Always.”
Corazon has provided warm breakfast, showers, clothing and hygiene products since its founding in 1999, the organization’s website states. Since its inception, the nonprofit has grown into a multifaceted organization that includes:
Downtown street outreachSober living at Deborah’s HouseA prayer and recovery circleThe Alamo Street Choir, where those in need are provided a musical outletA day center and resource hub open five days a weekHousing case management“The new messaging is simple, but powerful,” said Bill Day, chairman of the Corazon board of directors in the release. “It represents the idea that everyone is valued, everyone is loved and everyone has a place in our community. The board and our entire organization are behind this.”
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