Sustained effort to highlight TXSE’s challenge to New York listing duopoly
DALLAS, Mar. 2, 2026 — As the State of Texas marks the 190th anniversary of its declaration of independence, the Texas Stock Exchange today unveiled a campaign featuring national television spots as well as high visibility out-of-home placements in downtown Dallas.
“Welcome to the real bull market” highlights how TXSE — the only national securities exchange built and headquartered in Texas — seeks to challenge the New York-based listing duopoly by bringing renewed competition to the U.S. public markets.
“2026 is the year companies will finally be able to declare independence from the New York listing duopoly. Issuer alignment is the organizing principle of our exchange and transparency is the standard, not the exception,” said Texas Stock Exchange Founder, Chairman, and CEO James H Lee. “We are sending a clear message that the next chapter of American capital markets will be written in Texas, not by the legacy jurisdictions and exchanges that have made it unnecessarily difficult and costly for companies to go and remain public.”
Backed by a record $275 million in capital from leading global financial institutions, TXSE has assembled an expert team and developed a world-class technology platform built for modern markets. TXSE aims to restore meaningful competition in listings and deliver an integrated offering for corporates and ETPs, while driving greater alignment and lowering the structural costs of being public.
The TV spot is available here. For high-resolution images of other campaign assets, please contact media@txse.com.
About TXSE Group Inc
TXSE Group Inc is the parent company of the Texas Stock Exchange LLC.
The Texas Stock Exchange (TXSE) is a fully integrated, electronic, national securities exchange headquartered in Dallas. Backed by some of the largest financial institutions and liquidity providers in the world, TXSE is focused on enabling U.S. and global companies to access U.S. equity capital markets. It is on track to provide a venue to list and trade public companies and the growing universe of exchange-traded products. TXSE is a wholly owned subsidiary of TXSE Group Inc.
More information is available at www.txse.com.
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