Hotel Vegas + Volstead 15th Anniversary Party (March 12)
Party down at these adjacent bars as they celebrate their 15th birthday with performances by beloved acts like Osees, Surfbort, American Sharks, Holy Wave, and J’Cuuzi. The bash is open to the public and free before 5 p.m.
Channel the glory of the ’90s and aughts as powerhouse favorites like Christina Aguilera and Calvin Harris take the stage during Coca-Cola’s annual two-day fest at Auditorium Shores. Sips & Sounds also includes much-anticipated performances from Foster the People and Major Lazer. Single-day or two-day tickets are available to the public for purchase.
Celebrate sports in the capital city with this spirited bash hosted by Austin FC, Austin Gamblers, Austin Spurs, LOVB ATX, Texas Volts, and Austin Rise. Guests can play pickleball, ride a mechanical bull, interact with athletes, and enjoy free drinks and light bites at Urban Pickleball Club. Free with RSVP.
Photo by Jacob Gonzalez/Austin FC.
Spotify 20th Anniversary Showcase (March 14)
Perhaps the most hyped event of the whole week, this newly announced showcase includes performances by Alanis Morissette, Ella Langley, and Lainey Wilson. The official SXSW concert will be open to platinum and music badge holders.
Unwell Presents County Fair (March 13-14)
Ready for a boot-scootin’ good time? Hang with Alex Cooper and crew as Unwell returns to SXSW, this time at Lustre Pearl East. Dance to live music, throw a dart, and enjoy food and free drink tickets. RSVP for free here.
This year, Austin Home magazine, in collaboration with the UT School of Architecture, AIA Austin, and Design Austin, introduces this first-of-its-kind design destination. Discover an invitational lounge, expo, and intimate editor’s preview of the latest issue of the magazine. See website for details on entrance.
Made In Paella Party (March 16)
Chow down in style as Made In presents this paella party with chef José Andrés at Austin Oyster Co. Competing chefs include Jorge Luiz Hernandez (Nicosi), Edgar Rico (Nixta Taqueria), Evan LeRoy (LeRoy and Lewis), and Sarah McIntosh (Épicerie). A very limited number of tickets will be sold here.
LAS VEGAS, NEVADA – NOVEMBER 22: Mark Wahlberg and Chef Jose Andrés join Bellagio Fountain Club’s Culinary Experience for Formula 1(r) Las Vegas Grand Prix on November 22, 2025 in Las Vegas, Nevada. (Photo by Denise Truscello/Getty Images for MGM Resorts)
Always a go-to event for Austinites, this unofficial SXSW event at Mohawk beckons music lovers with performances from artists like Water From Your Eyes, This Is Lorelei, and Rocket, plus a Waterloo Records vinyl pop-up, free Cold Ones popsicles, and hot dogs by Zee’s Wiener System. Free with RSVP.