Ikea is landing in the city of Dallas with a smaller store format — even as it offers more than 3,000 items to buy on the spot.
Shoppers will see many of the more popular items, such as throw pillows, pans and binds. There’s also teapots, bath mats and stuffed turtles for the kids.
The massive Swedish furniture and home goods store will debut on Wednesday morning in the company’s new smaller-sized retail format. The new store has over 5,000 items on display with anything available for online orders that can be picked up at the store. The bigger retail outposts typically have roughly over 10,000 items in-store.
“At Ikea, we are trying to become more accessible and affordable for our customers, and this was a great opportunity to get us closer to (the) customer base for the Dallas area,” said Ben Sandoval, market manager, IKEA U.S., in an interview at the new store. “When we look at becoming more accessible, what that means is … getting into more densely populated areas, which includes smaller format stores.
D-FW Retail News
Ikea is investing in the Texas area as it taps into the growing population and flourishing job market that’s attracted other retail investments. The company’s standalone stores today are in Frisco and Grand Prairie, which both cover around 300,000 square feet. Next up is a shop in Rockwall, slated for the spring, that has about 110,000 square feet.
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The new Dallas store includes features familiar to customers at the larger shops, including an eating area where folks can order up meals with meatballs and other items. There’s a frozen foods section nearby, along with other grocery-related offerings such as lingonberry spread.
There are also those familiar decorated rooms and living-area displays that feature everything from couches to shelving. The new store is located at The Shops at Park Lane near NorthPark Center.
“While it is a smaller format location, we’re still looking to provide the full Ikea experience,” Sandoval said.
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