The front of the new H-E-B Supermarket opening in McKinney, Texas on Wednesday, July 19, 2023.
FortWorth
For 13 years, Texas’ biggest grocer has sought out new products by calling out to their customers.
H-E-B’s “Quest for Texas Best” is a competition where locals can submit their Texas-made products to be featured on all of H-E-B’s Texas store shelves.
In addition to the in-store feature, the winner of the contest also receives a cash prize. The first place winner will take home $25,000. Second place walks away with $15,000 and third place gets $10,000.
Last year, Tozi Super Foods from Austin took home first place, with their blue corn tortilla chips, tortillas and other Latin staples. Deli Spices from McCallen was the runner up for their authentic Mexican spice seasoning mixes. And finally, two businesses tied for third place: My Drink Bomb from Houston for their fizzing cocktail (or mocktail) enhancers and Spicytude from Dallas for their Indian spice mixes.
Here’s how you can enter one of the most prestigious food competitions in Texas.
Juice box options at H-E-B in Fort Worth on Aug. 14, 2025. Ella Gonzales egonzales@star-telegram.com What kind of products can go up for H-E-B’s Texas Best? 
H-E-B launched their 2025 Quest for Texas Best competition to find new Texas made products to feature in their stores. Handout photo from H-E-B
Your product doesn’t just have to be food. It can be beauty products, household goods, toys and more.
The only qualification is it must be made in Texas.
There will be online information sessions on the following dates for those interested:
March 18: 1 to 2:30 p.m. April 8: 10 to 11:30 p.m. April 15: 10 to 11:30 p.m. April 21: 1 to 2:30 p.m. Registration is required. Register here. 
Customers check out at the registers of the Fort Worth Alliance H-E-B on Wednesday, April 10, 2024. Hundreds lined up for the opening of the store. Amanda McCoy amccoy@star-telegram.com How to enter the Quest for Texas Best competition
To enter H-E-B’s Quest for Texas Best, you will need to submit a two-minute video.
The video must include:
Your story and information on your background. Visuals of your product. Why do you think your product is one of the best in Texas?How is the product made? Where is the product made?
Applications are open until April 22 at 4:59 p.m.
When will H-E-B’s Quest for Texas Best winners be announced?
Once applications are submitted, H-E-B will select the top applicants to present their product in front of a panel of judges.
The judges will then choose the top four finalists in October in San Antonio.
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Fort Worth Star-Telegram
Ella Gonzales is a service journalism reporter for the Fort Worth Star-Telegram. She is part of a team of local journalists who answer reader questions and write about life in North Texas. Ella mainly writes about local restaurants and where to find good deals around town.