Step into the shoes of a marketing consultant!

Work as a team to research, analyze, and design solutions for a real-world marketing problem. All undergraduate UTA students can participate in groups of one to three members.

Register by March 19, 2026.

Competition Format & Timeline

Round 1 – Marketing Case Analysis

March 20 – 30, 2026Submit a five-page case analysisOptional 2-minute video presentationCase information will be provided to registered teams

Round 2 – Final Presentations

April 13, 2026Ten finalist teams will deliver 10-minute in-person presentations to industry experts.

Prizes

1 Gold Award: $3003 Silver Awards: $150 each6 Bronze Awards: $50 each

Register here: https://bit.ly/sp26mmic

Case information will be sent to registered participants.

Competition Organizer and Sponsor

The MS in Marketing Research program from the Marketing Department in the College of Business.