The Clara Hotel, a fully reimagined property in Plano, Texas is set to open in Q2 2026 following an extensive renovation and brand transformation.
The property, formerly operated as a NYLO hotel, was acquired in August 2025 by NewcrestImage, a Dallas-based family office investment firm with an extensive portfolio of hospitality and real estate assets across the US.
The firm is transforming the property through a comprehensive redesign while maintaining its affiliation with Hilton’s Tapestry Collection.
“We saw an opportunity to thoughtfully transform this property into something that feels deeply connected to its surroundings and to today’s traveler,” said Mehul Patel, managing partner at NewcrestImage.
“The Clara Hotel represents our commitment to creating places that are not only beautifully designed, but intentionally experienced. From the materials and textures to the programming and hospitality approach, every element is being reimagined to deliver something distinctive for this market.”
With 176 total guest rooms—including eight suites ranging from Junior Suites to One-Bedroom and Presidential Suites—the hotel is designed to serve both business and leisure travelers seeking comfort, intention and a sense of ease.
It also houses a restaurant, library-inspired bar and a heated outdoor pool.
Eamonn is Editor of Boutique Hotelier, covering the latest hospitality appointments, developments and transactions, as well as interviewing some of the biggest names in the hotel industry. With 10 years…
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