A fast-growing Asian retailer known for stuffed animals, blind boxes and trendy home goods is set to expand its footprint in North Austin, with a new store opening this spring.
Miniso plans to open a location at 9607 Research Blvd. in the Gateway Shopping Center. The store’s soft opening is scheduled for April 30, and a grand opening is slated for May 9.
The store will take over a space formerly occupied by Factory Mattress. The retailer’s signature red signage is already installed, with “coming soon” posters covering the windows.
The Chinese chain was founded in 2013 and has since built a global presence, operating more than 7,000 stores across the world. More than 300 stores are currently in the U.S.
It is known for its affordable, “Japanese-inspired” products, with products including toys, stationery, snacks, home goods and licensed merchandise from brands such as Sanrio, Disney and Harry Potter.
The Austin area will be home to seven Miniso stores once the new location opens.
Miniso’s expansion into North Austin is the latest in its efforts to bring more stores to Central Texas. A San Antonio location opened earlier this year at The Rim shopping center.